Professional Voice Talent Improve Customers' Perceptions of Small Business New Survey Finds

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A new study by voice casting website, The Voice Realm, has found that customers' trust is increased when calling a small business that uses a professional voice actor to record their phone greeting. The higher trust leads to a more likely scenario of a purchase being made.

Business can increase sales by adding a professional voice over to their phone.

Business can increase sales by adding a professional voice over to their phone.

The first interaction many customers have with a business is via the telephone. This is an extremely powerful medium for building brand trust and presenting a professional image of the company.

150 people were approached in Time Square outside online voice over agency The Voice Realm last week and played two audio recordings. One featured a receptionist reading a script informing that there was a short wait time and that someone would assist them soon. The second featured a professional voice talent recording the exact same script.

Those being surveyed were then asked which of the two businesses they would likely select as the more professional and they would feel comfortable making a purchase from. 97% selected the recording that used the professional voice over.

The first interaction many customers have with a business is via the telephone. This is an extremely powerful medium for building brand trust and presenting a professional image of the company.

On hold phone messages are also the perfect opportunity to inform a captive audience about other business related offerings that can lead to increased sales.

Earlier this year, The Voice Realm conducted another survey to find out what callers thought was the most frustrating issue with on-hold messages.

At the top of the list was not being able to understand what is being said. A close second was the voice sounding dull. Thirdly was being placed on hold with no audio at all and wondering if the call had dropped.

The crowdsourcing website's marketing manager Robert James said the findings of the survey were not surprising. “There’s a reason international and national companies use pro voice talent. It makes sense that small business should aim to sound just like their larger competitors. They now can thanks to The Voice Realm website which is open for anyone to come along and hire a voice over talent at any time of the day. And thanks to our streamlining of everything recordings can be done in a matter of hours and for a tiny price.”

The website’s QUICKcast feature is for clients looking for cheap voice talent online and was specifically designed for short recordings such as phone greetings and on-hold messages. The user inputs their script and depending on the length the rate is as little as $55. The user is presented with a number of voice talent that match their script and then the selection is made. The finished recording is ready to be downloaded within a few hours.

Male and female voice over artists are listed on the site in a growing list of languages, accents, and dialects. The site has been utilized by thousands of companies around the world to cast voice actors for everything from TV commercials to audio books and whiteboard explainer videos.

Users work directly with the voice talent and payment is made securely through the site’s 128 bit encryption. The site also offers a 100% satisfaction guarantee.

ABOUT THE VOICE REALM:

The Voice Realm is a voice over casting website where small and large businesses can find and hire professional voice over talent, actors, artists and announcers directly bypassing an agent.

Users can quickly find the perfect voice actor for phone greetings, professional on-hold messages, interactive voice prompts (IRV,) radio or TV commercials , PowerPoint narrations, internet videos, web explanation, in-store announcer, voice over services, or corporate recordings and more.

The casting service is free and voice over rates for phone systems are buyout, meaning that once paid for the client has unlimited use of the recording.

The site operates year round and 24 hours a day. Castings can be made across the sites three portals, http://www.thevoicerealm.com (Global) http://www.thevoicerealm.co.uk (British) and http://www.thevoicerealm.es (Spanish)

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Robert James

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