Montreal, Quebec (PRWEB) July 24, 2013
Digital in-store is the next big thing for retail - and Thirdshelf allows retailers to easily bring the best of the Web right inside their stores using iPads or Windows 8 tablets.
Thirdshelf is the first platform that allows retailers to deploy tablets in-store, showcase their products, and offer social media right at the shelf level.
"Retailers invest big budgets for great content - whether it's photo shoots, videos, feature descriptions, or a product story," says Antoine Azar, CEO of Thirdshelf. "But all this content only lives online. When you step inside of a store, all that content is nowhere to be seen. The result: products are presented with no context or details, and customers go online to fill the gap - leading to showrooming."
Multiple retail brands, perhaps most famously Apple, have deployed tablets in-store in the past year to address this problem - meaning they often need to pay tens or hundreds of thousands of dollars in creating custom apps to showcase their content, and go through headaches in managing remote updates. Thirdshelf now allows any retailer to display this content in a beautiful format, update it at any time from the Web, and collect detailed analytics about shopper activity.
Thirdshelf pushes the physical-digital integration even further: it offers the world's most advanced social media capabilities in a retail environment: shoppers are able to like products, add them to a wishlist, and even ask friends for advice, right from the tablet. No usernames or passwords are necessary - Thirdshelf uses a revolutionary login method that uses the shopper's mobile device as an identification key, no app needed.
"Digital in-store is a huge emerging trend and Thirdshelf gives any retail brand the most advanced customer experience solution on an affordable no-commitment monthly pricing," adds Azar.
Thirdshelf is currently signing up innovative retailers to its pilot program, and already counts retail brands across the world, from New York City to Cairo, Egypt.
For more information or to request a pilot signup account, visit http://www.thirdshelf.com.