Roketto Gives Top 3 Reasons Why Your Small Business Needs a Responsive Website before 2014
Kelowna, BC (PRWEB) July 24, 2013 -- It's time for small business owners to start evaluating the results their website is generating. Chances are they are getting just as much out of their website as they're putting into it. One of the best ways to improve website performance is ensuring that it is optimized for all devices that are viewing it. Here are the top 3 reasons why even local businesses can benefit from responsive design.
STOP LIMITING A KEY AUDIENCE
Any serious business owner keeps close tabs on their website analytics. Monitoring for trends, new opportunities, and low-performing areas can lead to making smart decisions based off of data, rather than a gut feeling. Many will take a quick look at their monthly reports and as long as traffic and conversion metrics look stable, assume that all is good, and that their web marketing firm must be doing their job. But how many regularly compare the mobile segment with the rest of their website traffic?
With mobile traffic increasing by over 50% in 2012, and expected to overtake desktop computer traffic by 2014, this is no longer an audience that can be ignored. "It's important to measure visitor engagement between mobile and desktop traffic", says Chris Onyett from Roketto, a Kelowna web design company. "Responsive design takes the user experience for all audiences into consideration. It's time to stop making excuses for poor mobile performance, and do something about it".
YOUR CONVERSION RATE ISN'T AS GREAT AS YOU THINK IT IS
How many leads/sales/inquiries being generated by a website (conversions) is usually the top performance indicator. It's common to dive into web analytics to identify low performing mediums and terms in order to make improvements and boost a sites goal conversion rate.
Consider comparing performance metrics between mobile and desktop traffic. Those without a responsive website will most likely be very surprised, and not in a good way. Think about it, around 50% of web traffic is currently coming from mobile devices - business owners need to ask themselves whether their website is ready for, or limiting this audience.
Rather than focusing exclusively on mediums and terms, think about nurturing the mobile segment. "It can quickly lead to a very positive return on investment", Roketto advises.
MOBILE + LOCAL SEARCH MATTERS
One half of all local searches are performed on mobile devices. And that's coming from last years (2012) stats. So all the small businesses who are telling themselves that their website from the early 2000's is "all they need" might want to start re-thinking that.
Responsive design matters for small businesses and local search. Yes, for usability and accessibility, but there's more to it than just that. It's important for business owners to think past the thought of "as long as people can find the phone number at the top of my site" and realize every unique visit is a touch point for their brand.
If a potential visitor finds a site in local search that provides them with an optimized user experience, there's a good chance they will feel positively towards that brand. If they land on a website that is dated and hard to navigate on a particular device, they might not want to call the phone number even if they find it.
This is something all businesses should care about right now.
"Many small companies are content with a dated website because they don't think a responsive website is necessary for them", says Ulf Lonegren, Co-owner of Roketto. "As a Kelowna web design company, we're here to explain the value of catering to a multi-device audience. Most people are surprised to learn that it doesn't have to be overly expensive".
The Author
Chris Onyett is one of the founders of Roketto, and is an experienced marketer and designer. He is also a passionate writer on promoting dog health. Connect with Chris on Google +.
Chris Onyett, Roketto, http://roket.to, 250-469-9783 100, [email protected]
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