Mortgage Marketing eBook is Now Available from Western Bancorp
San Jose, CA (PRWEB) July 25, 2013 -- Volatile mortgage rates have been in the news lately, zigzagging along in an upward trend for most of 2013. As rates tick up, another key industry trend is taking shape – the shift from refinance to purchase originations has accelerated in 2013. While mortgage refinance activity is primarily rate-driven, buyers may have many reasons to purchase a home, including job transfers, marriage, retirement, and more.
The shift in the market also means a shift in marketing strategy for loan originators. The skills that many originators developed to thrive in the refinance business are very different than those needed to work successfully with homebuyers.
Mortgage originators looking to take advantage of coming purchase market can get tips and strategies from some of today’s top lenders and real estate pros in Western Bancorp’s recently published eBook: Mortgage marketing guide: Get Ready to Rock the Purchase Market! The PURCHASE acronym stands for Prospecting, Unique value proposition, Realtor partnerships, Coaching, Habits that win, Aligning activities, Social selling and Educating prospects and clients.
"All mortgage originators knew the purchase market was coming. But not all originators are preparing a roadmap for purchase market success," said John Giagiari, Western Bancorp’s executive vice president of production. "The originators who will stand out and sell more are the ones with a plan to set goals, build profitable partnerships, and show up as true mortgage experts. We like to say that borrowers get better results – but the same is true with smart mortgage professionals who focus on education and professional development."
About Western Bancorp
Western Bancorp is a San Jose-based mortgage company serving California borrowers for home purchase and refinance loans. Their experienced leadership team has closed more than 500,000 loans since 1986.
The company offers a large selection of loan products, including Fixed-Rate Mortgages, Adjustable Rate Mortgages (ARM), Home Equity Loans, Mortgage Refinancing, Jumbo loans and more at competitive rates. Western Bancorp began with the goal of creating a better loan source for California borrowers. As a mortgage bank that only lends in California, Western Bancorp understands state and local regulations and how they affect local borrowers.
Charles Warnock, Western Bancorp, http://www.westernbancorp.com/, 408-440-4025, [email protected]
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