(PRWEB) July 29, 2013
In SEO Guide for Business Owners: 5 Tips for DIY SEO Gollan counsels that there is a perception SEO should be left to qualified experts in the field. But he insists there are plenty of DIY tips to implement without the need to resort to costly technical help.
He says: “By following the five basic principles laid out in my brief and easy-to-understand SEO guide, you’ll have a good shot at getting targeted, relevant visitors to your website in no time at all.
“Don’t stress about doing it wrong, or about getting it done quickly. Take your time, and implement these strategies as you have time. SEO isn’t about a quick solution, but rather a long-term investment in your website.
“Incorporating the above steps into your day-to-day routine can take a little getting used to, but I guarantee that your efforts will pay off in the long run.”
There are certain structural elements that can greatly increase a company’s chances of SEO success, says the popular business guide. Having this structure in place will mean not only a better chance of higher search engine rankings, but an overall better user experience, he insists. These include:
Businesses should always check their robots.txt file to ensure they are not unintentionally restricting access. The words Disallow: / anywhere in the robots.txt file will indicate this. In addition, search engines can’t access password-protected content like private forums, or any areas of the site that require users to submit a form. Neither will they crawl links in flash or java. As a result all links should be in simple HTML format.
One of the simplest ways to get a general idea of which keywords to use is via the free Google Keyword tool, says Gollan in his SEO Guide. This helps figure out which keywords are actually being searched for, and how much competition there is for that word or phrase. Meanwhile, more isn’t necessarily better when it comes to using keywords and phrases. They should be incorporated in such a way that both the reader and the search engines will recognise the content of the article.
In WordPress, several plugins can be used to ensure a company is incorporating keywords and phrases properly. These are WordPress SEO by Yoast, and the All in One SEO Pack.
For more ways of building up traffic to a company’s website and getting it to stay, see more of Gollan’s business coaching tips today.