Concepts in Premium Stock Photography Are Changing

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The trend briefing team at Image Source, the world’s leading independent premium stock photography agency, have announced their findings following a recent study trends in conceptual imagery.

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Image Source Logo

The Image Source team responsible for tracking trends in the premium stock photography industry is in the process of publishing a series of briefings following their recent research conducted to determine near-future patterns in the use of conceptual imagery. Intended to help premium stock photographers produce the imagery demanded by image buyers, their research will be published as a series of articles on the Image Source photographer resource blog over the next couple of months.

Since the beginning of the year, Image Source has observed a rise in customers looking for distinctive imagery that can ‘cut through’ the visual clutter. Coupled with the fact that conceptual images can be keyworded very specifically and are ready to use to communicate precise ideas, customers are increasingly opting for more abstract imagery that clearly conveys specific concepts and ideas.

In the first article of the series, Image Source explores the rise in conceptual imagery, citing examples from a range of popular advertising and media sources. Over the coming months Image Source will reveal more of their findings and discuss how ‘hard’ concepts have the most potential for satisfying the demands of image buyers.

“Hard concepts are innovative, succinct, powerful ways of expressing an idea. They can be stylised, they can be still lives or they can be pre-planned people shots. Whichever they are, the chances are that they will need to have been dreamt up long before the shoot and they will need to be prepped, propped and carefully created,” – Ashley Jouhar, Image Source Group Creative Directory

Anyone interested in finding out more about Image Source’s research should keep an eye on Image Source’s concept trends page over the next couple of months as it will be updated as the articles are published. Photographers interested in shooting for Image Source should also get in touch for access to instant trend briefs, promotions and dedicated art direction.

About Image Source

Image Source is the world’s leading producer of premium Royalty Free and Rights Managed photography. Headquartered in London, UK, and with a regional office in New York, Image Source supplies imagery through over 200 partners worldwide.

Committed to improving standards in the production of stock imagery, and determined to support photographers worldwide, Image Source also runs a dedicated photography blog. Offering news, insights, tips and commentary from Image Source’s art direction team, it provides everything photographers need to know to shoot the content demanded by image buyers.

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