Oklahoma State Horseshoeing School Featured on CareerFuel for Marketing Success
(PRWEB) July 26, 2013 -- In a new article on CareerFuel.net, Ty Kester, owner of the Oklahoma State Horseshoeing School, talks about what it takes to market a centuries old profession in the modern age. The farrier school has gone cyber in order to survive.
DATELINE
The Oklahoma State Horseshoeing School has been featured in a July 22 article on CareerFuel.net, written by the website’s founder and CEO, AnnMarie McIlwain. The article focuses on how the school’s owner, Ty Kester, took over the business side of things at age 25 and revamped the way the school was marketed in order to bring the school into the 21st century.
“I am really excited that we are being featured on CareerFuel,” Kester said, “it shows that the work we are doing to engage with a new audience and bring people to the school is really paying off.”
The article, which is titled, “Farrier School Adopts 21st Century Marketing to Succeed,” details the tactics Kester took to save the family business that was founded in 1975 by his grandfather. The school has long attracted students from around the world, the article says, but until recently, class sizes had fallen to as low as six. They are now up to 18, with a maximum capacity for 22 at one time.
Kester spent time studying the newest horseshoeing techniques so that he could update the decades old syllabus that was threatening the extinction of the school. Kester is quoted in the article saying, “So in order to compete with other schools we had to update our program as well as our marketing efforts…We think in order to win you must be better than the competition in every aspect.”
Besides utilizing an online marketing company to serve his needs of PR and social media help, Kester has also started a blog called The Fundamentalist Farrier. On the blog, he talks about his experiences in keeping up with best practices in the horseshoeing industry, many of the lessons translate into best business practices for other business as well. One important thing to note is that the blog is not a battle ground for the farrier vs. barefoot trimmer argument. In his introductory blog post, he writes, “I am a farrier but I do not feel that ever horse needs to be shod and that is all that will be said about this issue for the remainder of this blog.
While the school is ever evolving in order to stay attractive to prospective students, one other thing that Kester has recently done is begin an online farrier supplies business through the school’s website. To learn more about what Kester is doing to take his business into the future be sure to read the full article, which is available at http://careerfuel.net/2013/07/farrier-school-adopts-21st-century-marketing-to-succeed/.
About Oklahoma State Horseshoeing School
Our mission at OSHS is and always has been to train students in the art and science of the farriery and blacksmithing industry. Surrounded by a friendly and professional atmosphere, we strive to prepare our students to be self-employed contributing individuals with high values of honesty and integrity.
Ty Kester, Oklahoma State Horseshoeing School, http://www.oklahomastatehorseshoeingschool.com, 1-800-634-2811, [email protected]
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