Oracle ATG offers a powerful ecommerce solution, but retailers on the platform who want mobile or tablet or kiosk commerce currently have few options.
Boston, MA (PRWEB) July 25, 2013
Unbound Commerce today announced the launch of a new tablet and kiosk commerce solution for online retailers using the Oracle ATG Web Commerce platform.
By utilizing APIs pre-integrated with the popular Oracle ATG Web Commerce platform, Unbound can roll out tablet and kiosk commerce solutions for retailers that are not merely proxies of the ecommerce sites.
This deep API integration methodology leverages the same powerful ATG ecommerce software used to run the ecommerce site, but also allows the tablet and kiosk commerce experiences to stand alone, as separate elements of the omnichannel experience.
Unbound Commerce clients are now seeing tablet commerce traffic in-excess of mobile traffic. In-store Kiosk Commerce is a hot area and this new ATG solution means an integrated kiosk commerce experience can be deployed, linking the online and offline worlds to combat showrooming.
“Oracle ATG offers a powerful ecommerce solution, but retailers on the platform who want mobile or tablet or kiosk commerce currently have few options,” said Srinivasarao Nandiwada Unbound Commerce Co-Founder and CTO.
“This drove our decision to pre-configure the APIs and offer this solution. We all know that a mobile site is an essential part of business, but tablet usage has also exploded and we see kiosk commerce as hot. Retailers want a deeper solution that allows them treat each channel as separate pieces of the omnichannel puzzle. This does that,” he added.
About Unbound Commerce
Unbound Commerce is the leading provider of mobile, tablet and kiosk commerce solutions for online brands and retailers seeking to reach their customers anytime and anywhere. According to the Mobile Commerce Data Book from Internet Retailer, Unbound is #1 in mobile commerce. Unbound Commerce’s approach delivers mobile, tablet and kiosk commerce, through deep AI integration and a selectively employed hybrid approach that leverages the best of proxy and/or responsive design technologies for key site build elements. For additional information, please visit http://www.UnboundCommerce.com.