SHIFT Partners with Gradient X to Add Programmatic Mobile Advertising to Open Marketing Cloud
Santa Monica, CA (PRWEB) July 24, 2013 -- SHIFT (http://www.shift.com), the real-time marketing platform for agencies and brands, today announced that Gradient X (http://www.gradientx.com), the most advanced programmatic marketing platform for mobile is now integrated within the SHIFT Open Marketing Cloud. The partnership allows SHIFT to become the first platform to offer marketers a one-stop-shop for executing Facebook, Twitter and now mobile display advertising.
Marketers, including 10 of the top 20 global advertisers, leverage SHIFT’s Open Marketing Cloud and social advertising app, SHIFT Media Manager, to manage, advertise and analyze their Facebook and Twitter initiatives in real-time. Gradient X enables advertisers to reach mobile consumers through banner, video and rich media advertising.
“Our team is always looking for ways to innovate in order to help meet marketer’s demands. Our partnership truly enables advertisers to have an integrated mobile marketing approach. Combining Gradient X’s technology with our social advertising tools, we now offer the only platform where advertisers can reach their customers across all mobile environments,” said James Borow, Co-founder and CEO of SHIFT.
“As mobile ad revenue continues to surge upward, together, Gradient X and SHIFT are uniquely poised to help advertisers capitalize on the mobile ad potential by allowing anyone using SHIFT’s real-time marketing platform to seamlessly buy mobile programmatically with Gradient X,” said Brian Baumgart, Founder and CEO of Gradient X. “We have built a marketing platform for mobile from the ground up and by doing so, Gradient X finally brings highly effective predictive bid and optimization algorithms, data segmentation, advanced targeting, unprecedented control and transparency to mobile. We are thrilled to make our platform available via the SHIFT Open Marketing Cloud.”
Gradient X technology reaches more than 400 million mobile-users and 50 billion mobile optimized impressions globally and ensures that advertisers will see the type of targeted results and scalability they have come to expect with more traditional digital advertising campaigns.
Marketers can start leveraging the SHIFT platform and access the Gradient X platform in the Open Marketing Cloud today. To learn more, visit http://www.SHIFT.com and http://www.gradientx.com.
About SHIFT
SHIFT is the real-time marketing platform of choice for 10 of the top 20 global advertisers, empowering brands and agencies to manage, advertise and analyze their marketing initiatives in real-time. The SHIFT platform provides users access to the SHIFT Open Marketing Cloud, a suite of best-in-class marketing apps which includes SHIFT Media Manager, the leading social advertising app. SHIFT is 1 of 5 companies in the world to earn the Facebook sPMD and Twitter Ads API distinction. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago and New York. For more information, visit http://www.SHIFT.com
About Gradient X
Gradient X has built the most advanced programmatic marketing platform for mobile available today. The company’s technology brings feature parity to mobile including highly effective predictive bid and optimization algorithms, data segmentation and management, advanced targeting and unprecedented control, and transparency. Forming the company in 2012, Gradient X is supported by investments from GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster. For more information, visit http://www.gradientx.com and join the conversation on Twitter and Facebook.
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Corinna Pieloch, Moxie Communications Group, 6312410588, [email protected]
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