Fulfillment Challenges Revealed by Justina McCaffrey, Indiegogo User

Share Article

Justina McCaffrey, Indiegogo user, pinpoints the challenges that crowdfunding initiatives may experience with regard to fulfillment in a response to an article published by Forbes.

Justina McCaffrey Indiegogo user, understands that there are many different aspects of a successful crowdfunding campaign. One of the facets of a well-developed initiative is fulfillment, or the distribution of incentives that were promised to supporters of the project. An article recently published by Forbes calls attention to the fact that fulfillment is, in many instances, a challenge that crowdfunding initiatives face. Here, Justina responds to the article by highlighting the importance of creating a fulfillment plan during the design phase of the project. By doing so, Justina explains, individuals can make certain that they only take on the amount of work that they can handle.

According to the article, professional fulfillment services are available to assist individuals in making certain that the supporters of their campaign receive all of the benefits that they were promised when they made their donation. In certain cases, given the structure of these companies, it can prove financially beneficial for individuals to call upon the services of fulfillment organizations; however, as Justina points out, not all campaigns will be able to leverage this support due to the individualized nature of their incentives.

Instead of calling upon these services, Justina suggests that individuals who are spearheading crowdfunding campaigns consider how many rewards they are capable of fulfilling before they start the initiative. By putting a cap on the number of incentives that are collected, individuals can retain the personalization that they are seeking to provide without completely overwhelming their operations with fulfillment activity after the campaign is over.

"Our company is very customer focused, as we make made-to-measure wedding gowns," comments Justina McCaffrey, Indiegogo user. "We embrace all interaction with the customer and it does not serve us to outsource our fulfillment obligations. Our larger fulfillments are maxed at six couture wedding dresses for a premium price with three of those including the full service of flying to the wedding to help the bride."

Justina asserts that limiting incentives can also serve to make them more valuable to supporters. An individual who receives just one of three couture wedding gowns, for instance, will certainly appreciate the one-of-a-kind nature of this incentive a bit more than if they receive one of 50. For brands that are built upon customization, like couture fashion lines, it is important to retain this level of personalization and care. Through the incentives that she has chosen to offer, Justina is confident that she can support the brand image that she has worked to develop. Namely, she is able to offer customized, high quality designs to brides who are truly interested in fashion and appreciative of her design aesthetic.

Justina McCaffrey, Indiegogo user, urges individuals who are thinking about launching a crowdfunding campaign to plan their fulfillment activity before kick starting their initiative.


Justina McCaffrey Indiegogo user, is a wedding gown designer who is known for her romantic aesthetic and commitment to creating the highest in quality dresses for her brides. Located in Toronto, Ontario, Justina has designed gowns for a wide range of clients, including high profile brides and members of the general public. Recognized for her unique, fashion forward point of view, McCaffrey specializes in silk gowns that have impeccable tailoring, resulting in luxurious and flattering designs that brides love. Currently, Justina is preparing to launch her latest collection and is engaged in an Indiegogo campaign to raise money to do so at a fashion show in New York City.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Arnold Sampson
PR Management Inc.
Email >