Symphony Advanced Media Appoints Henry Laura As Vice President of Client Solutions
San Francisco, CA (PRWEB) July 29, 2013 -- Symphony Advanced Media (SymphonyAM), the pioneer in single-source cross-media passive measurement technologies, today announced that industry veteran Henry Laura has been appointed as Vice President of Client Solutions, effective July 22. Laura will be based in New York and report to Tom O’Sullivan, SVP of Client Solutions.
In this role, Laura will innovate and manage SymphonyAM’s agency, advertiser and media client solutions, providing syndicated and custom consumer insights across multiple media sources (TV, online, social and mobile) and device platforms (TV, desktop, mobile) and enabling informed cross-media decision making.
“We’re thrilled to have Henry join the SymphonyAM team,” noted Charlie Buchwalter, CEO and President of Symphony Advanced Media. “Henry brings an incredible amount of experience in the media and market research industry. We’ve seen tremendous growth in our business over the course of the past year, and Henry’s expertise in strategic sales, client services and media measurement will enable us to continue to deliver the highest levels of research innovation and client services.”
Prior to joining SymphonyAM, Laura held senior sales roles at Media Behavior Institute, Knowledge Networks and Kantar Media Intelligence. He also served in multiple leadership positions at Arbitron, including running the Advertiser/Agency division. Laura holds both BA and MS degrees in Psychology from Pace University.
ABOUT SYMPHONY ADVANCED MEDIA
Symphony Advanced Media, the pioneer in single-source cross-media passive measurement, is a leading media research and data technology firm that measures integrated media consumption and resulting behaviors, enabling advertisers, agencies and publishers to optimize media strategies and maximize advertising performance. Their founding principles include:
- Unparalleled focus on individual, single-source, real-time cross-media measurement
- A firm belief that passive measurement is better than stated measurement
- Commitment to reaching new levels of advertising effectiveness accuracy
Learn more about Symphony Advanced Media at http://www.symphonyam.com.
R Moss, [email protected], http://www.symphonyam.com, 415-352-4000, [email protected]
Share this article