Igloo Introduces The Edge, the Next Generation of Coolers

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Igloo Products Corp., the nation’s largest cooler manufacturer, has introduced the Edge series of coolers, an innovative new trade-up line of coolers like no other in the industry. Using bold color, intense graphics, Italian-inspired design and chrome accents Igloo has created a new unique line of coolers that push the envelope on the standard perception of coolers in the outdoors market.

Igloo Edge Elite 28 Quart Roller

This market is not just about a commodity red or blue ice chest anymore. There is a huge market for products that can be personalized. Consumers want to have accessories that are unique and represent their personalities and sense of style.

Igloo Products Corp., the nation’s largest cooler manufacturer, has introduced the Edge series of coolers, an innovative new trade-up line of coolers like no other in the industry. Using bold color, intense graphics, Italian-inspired design and chrome accents Igloo has created a new unique line of coolers that push the envelope on the standard perception of coolers in the outdoors market.

According to Igloo product manager, Lisa Silva, “The project was originally dubbed the ‘Montebelluna Project’ for the city in Italy from which most ski boot innovation emerges. These coolers were inspired by trends in the ski industry, driven by material and color contrasts that appeal to the fashion sense, and influenced by the rapid personalization in product categories, such as electronics, shoes and sporting goods.”

Each 28-quart Edge Elite wheeled cooler features removable, stylized graphics behind translucent Tritan panels. The removable panels allow consumers to personalize their cooler and change the look as often as they want. “This market is not just about a commodity red or blue ice chest anymore. There is a huge market for products that can be personalized. Consumers want to have accessories that are unique and represent their personalities and sense of style,” continued Silva.

In addition to unique materials, textures and pops of vivid colors, and the ability to personalize, this line of products is feature driven and equipped with functionality. The Edge Elite dual-function utility lid has two cup holders integrated into a convenient dry storage compartment for utensils, cell phone, or keys —or can be used in the open position as a serving tray for drinks and snacks.

The coolers also feature polished silver, locking, push-button telescoping handles that can be pushed or pulled; convenient “Gear Hangers” to hold purses, bags or other items; soft-ride chrome wheels for easy transport; a rubberized front bumper; comfort grip molded-in side handles and a stay-open, self-stopping lid.

The Edge line will be available at retail in summer of 2014 in two color combinations—red/silver and white/turquoise. The coolers will have an MSRP of $59.99.
For further information about the Edge Elite cooler or about any other Igloo product, contact Katie Davis at KDavis(at)igloocorp(dot)com or visit the company’s Web site at http://www.igloocoolers.com.

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About Igloo Products Corp.
Founded in 1947, Texas-based Igloo Products Corp. is today an international designer, manufacturer and marketer of outdoor products that make the outdoor experience more accessible and fun. So whether it’s on the water, near the water, on the trail, on the hunt, in the mountains or just around the house for family fun, Igloo goes where you go and makes the experience better. For more information on Igloo, visit the company's web site at http://www.igloocoolers.com.

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Katie Davis
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