Sandalwood Management Launches CRM Across Multi-family Portfolio

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Sandalwood Logo has made tracking my staff’s follow-up and closing a breeze. Lisa Loflin

Sandalwood Management, Inc. has implemented sophisticated customer relationship management software, div, over the last nine months. apartment CRM automatically collects and records prospect and missed telephone inquiries. It provides a plethora of product correspondence, complete with brochure, application for residency and the opportunity to schedule a tour.

On the management side, the staff has reminders in place to follow leasing initiatives. automatically scores leads so staff members do not have to spend time sifting through a mass of lead data to determine priority. It follows the prospects’ response to advertising media, frequency of contact, urgency and demand.

Behind the scenes, the program is constantly computing the cost per lead, cost per lease, best advertising investment, contact response time, closing rates per team and team member; frequency of communication exchange and additional marketing metrics. This information is rolled up for review by management leaders by property, portfolio or other chosen correlations. Information is current, which is especially important for a geographically wide-spread company like Sandalwood Management. Upper level management members often need to be in more than one place at a time. The program simplifies commission accounting and ties to the community’s financial management software.

“ gives you all the tools you need to ensure timely follow-up and accurate traffic tracking. The program is easy to navigate, user friendly and integrates with my resident management software, instantly updates traffic and rentals. has made tracking my staff’s follow-up and closing a breeze. Marketing cost reports and traffic source reports are at my fingertips,” says Lisa Loflin, Community Manager.

About Sandalwood Management

Sandalwood Management is an innovative and upbeat real estate management company that also provides investment and brokerage services. The progressive management company was founded in Austin, Texas in 1985. It quickly added commercial real estate property to its initial wide multi-family base and moved into the Canadian retail market. The company has property in Texas, Arkansas, Mississippi, Colorado, California and Pennsylvania, with thirty plus locations and 4,500 apartments. Additionally, Sandalwood owns and manages more than six million square feet of retail and office space in the US and Quebec, Canada.

About div is developed by Established in 2000, is recognized as an established leader in the apartment industry website, Internet marketing and software development services. With offices located in Tulsa, Dallas, Austin, and Houston, the company has been distinguished as one of INC5000’s fastest growing companies. is a recipient of the International Summit Creative Award 2012 for creative and communication excellence and the Internet Advertising Competition award for best real estate website, and is also a Webby Award Honoree. offers a wide selection of professional services including web design and development, touch-screen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming. has developed marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales. These applications are branded under,, and provides web-based prospecting, marketing, advertising management, and support services. has provided services to innovative real estate companies like Abacus Capital Group LLC, America First Properties Management, Atlantic Pacific Companies, Block Real Estate Services, LLC, CompassRock Real Estate, Matrix Investment Group, Orion Real Estate Services Inc., The Richman Group of Companies, and ZRS Management. The company represents over one hundred years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals.

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Katheryn Freeberg
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