CrowdFlower Announces “Crowdsourcing at Work”

New Series Highlights How Crowdsourcing Helps Business Professionals

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“Crowdsourcing is more mainstream than it was even a year ago, yet so many business professionals are still unaware of how it can help,” said Lukas Biewald, CEO

SAN FRANCISCO, CA (PRWEB) July 25, 2013

CrowdFlower, the leader in crowd microtasking, today announced “Crowdsourcing at Work.” The series, which debuts on the CrowdFlower blog, is designed to illustrate how crowd microtasking can be used to help professionals in a range of functions.

“Crowdsourcing is more mainstream than it was even a year ago, yet so many business professionals are still unaware of how it can help,” said Lukas Biewald, CEO. “Our new series features real customers discussing the impact crowd microtasking had on their business.”

Crowd microtasking is a cost-effective way for organizations to have humans characterize and create content of all kinds. In many situations, computer code cannot effectively make critical decisions, and human sensibilities are required. Hundreds of organizations large and small are already using crowd microtasking to analyze consumer sentiment, create and moderate original product content, categorize and label their data sets, and enhance the quality of information in their sales and marketing databases.

The initial episodes of “Crowdsourcing at Work” cover crowd microtasking for the following five roles:

  •     CMOs – How crowdsourcing helps in understanding customer sentiment and improving marketing data
  •     Data Scientists – How data scientists can use the crowd to categorize their data and train their algorithms
  •     Heads of eCommerce – How crowdsourcing helps eCommerce teams improve product descriptions, show the right products and effectively implement geofencing
  •     Heads of Product – How heads of product can improve the content and usability of Web applications
  •     Directors of Sales Operations – How crowdsourcing can be used to clean up or enhance sales databases for more effective selling

The series kicks off with the Head of Product, illustrated by an interview with Jessica Kahn of BandPage http://crowdflower.com/blog1/2013/07/crowdsourcing-at-work-part-1-the-head-of-product/. Video vignettes from CrowdFlower customers Autodesk, eBay and Edelman will be featured in future segments.

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About CrowdFlower

CrowdFlower combines human intelligence from the crowd with the scalability and efficiency of computer algorithms to offer efficient processing of business information for customer record enrichment, product catalog enhancement, content generation, sentiment analysis and image moderation. With five million crowd contributors completing millions of judgments each week for hundreds of customers, CrowdFlower is the leader in crowd microtasking. The company works with a range of enterprises, including Apple, AT&T, Autodesk, eBay, Ford, LinkedIn, Microsoft, Sears, Thomson Reuters, Toshiba and Twitter. For more information, visit http://www.crowdflower.com.


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