The Pedowitz Group Bridges Gap Between Business Intelligence and Revenue Growth with New Revenue Marketing™ Analytics Practice for Enterprise Clients

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The Pedowitz Group, the global leader in Revenue Marketing™, announces a new Revenue Marketing Analytics service offering that bridges the gap between business intelligence and revenue growth. Partner solutions from GoodData and Birst unify data and deliver actionable insights to wise Revenue Marketers®

Jeff Pedowitz, President & CEO, The Pedowitz Group

GoodData and Birst offer the most robust, complete SaaS solutions in this category, The addition of these partner solutions to our Revenue Marketing architecture empowers our increasingly complex enterprise clients to measure contributions to revenue.

The Pedowitz Group, the global leader in Revenue Marketing™, announces a new Revenue Marketing Analytics service offering that bridges the gap between business intelligence and revenue growth. To that end, The Pedowitz Group has partnered with two Business Intelligence technology market leaders, Birst and GoodData.

Measuring marketing’s contribution to sales revenue is vital and requires effective reporting, campaign performance analysis and data management. Unfortunately, research shows enterprise companies are spending millions on marketing automation, social media, search and CRM without getting the visibility and insight they expect.

Birst combines data from varied sources to help companies answer pressing business concerns in real time. GoodData enables companies to make better business decisions by transforming data, reports and dashboards into tangible results. These combined solutions allow The Pedowitz Group to deliver a comprehensive set of Revenue Marketing analytics solutions and insights for clients to leverage best practices in marketing intelligence.

“GoodData and Birst offer the most robust and complete SaaS solutions in this category,” said Jeff Pedowitz, President and CEO at The Pedowitz Group. “The addition of these two partner solutions to our Revenue Marketing architecture empowers our increasingly complex enterprise customers to measure and quantify their contributions to revenue.”

“Our most successful and sophisticated clients understand the need to knit together data silos and disparate systems,” explains Scott Rankin, Analytics Consulting Leader at The Pedowitz Group. “They are willing to invest in 'closing the loop'. It's the ability to make calculated, agile, data-based decisions that separates them from their competition. Implementing a business analytics solution is becoming prerequisite to achieving repeatable, predictable and scalable Revenue Marketing success.”

With highly experienced Revenue Engineers, certified technicians and a portfolio of strategic analytics technology partners, The Pedowitz Group is transforming the revenue landscape for their clients in a real and quantifiable way. To learn more about the Revenue Marketing Analytics practice, please visit: http://www.pedowitzgroup.com/solutions/revenue-marketing-cloud/revenue-marketing-analytics/

About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,100 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 30 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit our website, Google+, Revenue Marketer Blog or call us at 855-REV-MKTG.

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