AU10TIX: Personal Data Entry and Id Authentication Prove Key Barriers to the Development of Mobile Financial Services

AU10TIX meta-analysis suggests that the number of customers using mobile devices may be growing fast but too many customers avoid, abort or fail to finish the lengthy, tedious data entry and identity authentication in smartphones and tablets. Latest ID capture and authentication technology helps facilitate customer adoption, improve record quality and save back-office work.

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mobile device users know the difficulty of tedious data entry with clumsy fingers on a touch screen or tiny keypad. In fact, difficulty entering personal data is a main reason that users abandon the mobile transaction.

Nicosia, Cyprus (PRWEB) July 27, 2013

ID verification is an “overlooked and key component for mcommerce”, says a recent article in Mobile Marketer: “…mobile device users know the difficulty of tedious data entry with clumsy fingers on a touch screen or tiny keypad. In fact, difficulty entering personal data is a main reason that users abandon the mobile transaction” (http://www.mobilemarketer.com/cms/opinion/columns/15782.html). This observation only adds to a growing body of evidence that the customer behavior in the mobile interfaces is different in various critical respects then that in the front-end and online (desktop) interfaces.

Mobify statistics from earlier this month add some quantitative indicators of the “acquired impatience” of mobile device users:

  •     30% of mobile shoppers abandon if the experience is not mobile optimized
  •     41% turn to competitors after poor mobile experiences.
  •     50% expect transactions to be easier on mobile then they are offline or on a desktop (Source: IBM)
http://www.mobify.com/go/50-mobile-commerce-stats/

These statistics echo similar findings that point at two main barriers to the development of mobile financial services and commerce in general: Time and hassle.

Till recently, online service providers could tackle these barriers by asking customers to scan their ID or take a photo of it using a smartphone or tablet camera. This option does relieve customers from the hassle of typing in the data, but does not tackle the time issue effectively. If the customer do not key in the data then someone else needed to do that, and that someone is typically a costly, slow and often ineffective back-office. With entirely manual back-office processing, not only does response time stay slow but a significant cost factor also comes into play.

AU10TIX, a subsidiary of ICTS International N.V., is a forerunner of multi-channel ID authentication and record generation. The company introduced its standard-setting online BOS solution already in 2012. The AU10TIX BOS handles the authentication and conversion to digital records of ID documents images. Such images may be produced by customers using common devices such as smartphone or tablet cameras, office scanners, webcams, etc.
“Unlike standard solutions, BOS offers advanced image screening and optimization functionalities”, says Ron Atzmon, AU10TIX’s MD: “AU10TIX BOS is completely automated and does not require customer intervention as other solutions do. The system is already at work, helping major service providers in financial services and other online services to speed up customer qualification and onboarding, save back-office overhead and help protect against identity fraud”.

About AU10TIX
AU10TIX Limited, a fully owned subsidiary of ICTS International N.V, deals with the authentication and digitization of identifying documents, including: Passports, identity cards, driving licenses and other complementary identifying documents. The company specialises in implementing hardware & software based applications used for scanning, identifying and acquiring identity documents, authenticating them and their owners, in real-time. The company's products drastically reduce identity and document based fraud in organisations, reducing the costs associated with processing clients, improving compliance competence and effectiveness with related regulations, while making the sales and support operations more efficient. For more information, visit http://www.au10tix.com

About ICTS International N.V.
ICTS specialises in the development and implementation of innovative security concepts and solutions designed to meet the needs of a variety of industries, mainly aviation transportation, border control and sensitive facilities. ICTS International benefits from over two decades of expertise and international operational experience in transportation security, with a particular emphasis on high-risk environments, passenger processing transactions and the integration of security services to provide a comprehensive security solution. It also offers a wide variety of customised training programs, tailored procedures and a wide range of security consulting services. The company has developed and implemented unique technological solutions, based on its comprehensive approach to security, designed to enhance the level of security while accelerating the security check process. For more information, visit http://www.icts-int.com

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company’s business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company’s actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company’s expectations or future events.

Contact:

AU10TIX Limited
Ofer Friedman, Director of Marketing
Email: ofer.friedman(at)au10tix(dot)com
Tel.: +972-50-4 71 71 50

ICTS International NV
Alon Raich + 00-972-974-47770
mail(at)ictsinternational(dot)com


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