Adchemy to Host Webinar on Boosting Merchant Feeds for Google Product Listing Ads
Foster City, CA (PRWEB) July 25, 2013 -- Adchemy®, the technology leader for marketers who consider paid search mission critical, will be hosting a live webinar on July 31, 2013 to discuss how retailers can supercharge the quality of their merchant feed for Product Listing Ads (PLAs).
It’s well known that compliance with Google’s merchant feed policies is the first step toward PLAs, however in a recent poll of online retailers, the merchant feed was still the single largest impediment to scaling PLA campaigns. The ability to understand what it takes to optimize this critical component will allow retailers to maximize both the competitiveness of their PLA campaigns and their returns on ad spend.
Greg de Haaff, senior director of product management from Adchemy will discuss how to elevate your merchant feed and obtain the best possible ROI for PLA campaigns. In the webinar, he will discuss:
• Why your merchant feed needs to be comprehensive, and not just feature your best selling items
• The importance of having a merchant feed that is complete
• How and why you should enrich your merchant feed whenever possible
• What optimizing your merchant feed for PLAs really means (hint: it’s not just about filling empty spreadsheet cells) and how the quality of your merchant feed directly impacts revenue
• How you can start to systematically optimize your merchant feed and get ahead of your competition
This webinar follows Adchemy’s release of Adchemy for Products™, a Software-as-a-Service solution, in May 2013 designed to radically simplify the process of advertising on PLAs and the release of a comprehensive eBook, “The Definitive Guide to PLAs: Going Beyond the Merchant Feed” featuring 24 best practices designed to help retailers improve the scale and effectiveness of their PLA campaigns.
Details on the webcast are as follows:
Who: Greg de Haaff, senior director of product management from Adchemy
What: “How to Supercharge Your Merchant Feed for PLAs” webcast
Where: http://b.adchemy.com/supercharge_merchant_feed
When: Wednesday, July 31, 2013; 1 p.m. EDT (10 a.m. PDT) (Maximum Duration: 1 hr)
For more information on how Adchemy for Products technology improves PLA campaigns, please visit: http://www.adchemy.com.
About Adchemy®
Adchemy® develops software that helps marketers scale the performance and relevance of their mission-critical paid search campaigns. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by August Capital, Mayfield Fund and Microsoft. For more information, please visit http://www.adchemy.com.
Sara Fastenberg, The Bateman Group for Adchemy, (415) 503-1818, [email protected]
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