“You can eat a Burger for $5 or a Kobe Steak for $100. They both fill you up. The real difference is the experience.”
San Francisco, CA (PRWEB) July 30, 2013
World-renowned Chinese Chef Martin Yan speaks with restaurant development expert David Dodson about how to develop a restaurant brand. In a newly released video available at http://www.thebrandingtree.com , Chef Martin Yan and David Dodson reflect on the process of developing Chef Martin Yan’s new restaurant brand, M.Y. China. They explore the branding words Martin Yan chose to define his restaurant and why those words accurately depicted his vision. Chef Martin Yan explores how David Dodson’s book “The Branding Tree” helped him define and develop this new extension of his Chef brand. The book is ideal for restaurant executives, foodservice leaders, and hotel food and beverage managers looking for a team building process, to create a new brand, rebrand an existing asset, or corporate organizational change.
The Branding Tree method has countless applications for businesses of every kind and covers the requirements for successfully branding a service company, with a step-by-step guide to finance, operations, marketing, as well as managing the customer’s experience. Modeled on the metaphor of nurturing a healthy tree, the book’s inclusive approach offers a solid foundation for developing a fledgling idea into a profitable business. An entertaining read, The Branding Tree tells us how the deeply held beliefs of your staff inevitably flavor the experience of guests, and predict how the business will perform. The Branding Tree is available globally on Amazon, TheBrandingTree, and through traditional distribution.
About the Author
David Dodson’s enthusiasm for restaurant branding began during his years as a chef. David worked his way up through the ranks at leading independent restaurant companies such as Il Fornaio, Real Restaurants, and Spectrum Foods. He is now an international restaurant development consultant working with some of the leading hotels and restaurants in the world. Go to Cultivation Corps website to view an extensive list of his projects.
In 2001, David founded The Cultivation Corps, a restaurant strategy and development firm that works with renowned chefs (e.g., Michael Chiarello, Martin Yan, and Charlie Ayers) and major name brands (Whole Foods, General Growth Properties, Rosewood Hotels, Fairmont Hotels, Dolce Hotels & Resorts, and The Mansion on Turtle Creek). David earned an MBA in international business from Thunderbird American Graduate School of International Management, a bachelor's in hospitality management from Florida International University, and an AA degree in culinary arts from the Culinary Institute of America.
About Chef Martin Yan
Chef Martin Yan is the celebrated host of over 3,000 cooking shows broadcast world-wide, Martin Yan enjoys distinction as a certified Master Chef, a highly respected food consultant, a cooking instructor and a prolific author. In 2011 he opened his flagship Chinese restaurant in San Francisco. http://www.yancancook.com
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