Ways to Use Pinterest for Local Search Marketing

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My Local Leads provides tips on how to make Pinterest work for local businesses’ online lead generation campaigns.

Content sharing has quickly grown to be the backbone of social media marketing. In turn, social media is a major part of online lead generation for local business. My Local Leads assists business owners across the United States in effective marketing that will get the phone to ring and revenues to grow. Understanding the various components of online advertising includes understanding how they all work together. Social media, when used properly, helps to build interest and customer engagement. Different social networks, however, play to different strengths. Pinterest is a network that focuses mainly on image sharing and many business owners wonder how they can make use of such a service. These techniques can be used to help maximize an organization’s reach by bringing Pinterest into their internet marketing campaigns.

As with all other forms of search engine optimization, it is important to share unique, original content. By having something that nobody else has, the company builds interest. If it is just cheaply spun content or a bunch of re-shares from other sites, there will be little reason for potential and existing customers to visit let alone share the content. This can also be used to lighten bandwidth on a company website by hosting images there.

The images shared via Pinterest will be greatly devalued—even worthless—without being sure to keep standard local search marketing tactics in mind. The meta data should be filled out in the description and optional fields. This would include keywords and key phrases as well as location specific information.

Business owners should also remember that Pinterest is not just a file hosting and image sharing platform. It is a social media platform. That means that engagement is key. Time must be spent in communicating with and refining the followers the customer gains. It also means that new followers must be sought after. There are a few ways to do this including commenting on others’ images, providing useful information along with company posted images, replying to others’ comments, and so on.

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Matthew Tasker

Cameron Corniuk
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