On a subconscious level, your audience can’t help but view offline adverts as more authoritative and trustworthy than online ones.
(PRWEB UK) 26 July 2013
Offline marketing can still be effective, and can be even more useful when paired with online techniques, Find the Edge founder Kenny Goodman has argued in a new article on the site.
He warns against blindly following the herd online, and instead advises that the online revolution has left offline opportunities that can be very valuable.
Goodman said: "It seems like everything is shifting online these days. Yes, the internet’s definitely the place to be, and businesses and entrepreneurs are scrambling over each other to dominate.
"In their wake, however, they’re leaving behind a gold-mine of offline opportunities that, with the right know-how, you can tap into."
He recommends a number of steps for those looking to make the most of their offline marketing to adhere to.
These include focussing on very specialised publications, and monitoring offline efforts as closely as possible, to determine if they are proving effective or not.
He also explains why offline marketing can have a greater influence on audience members than the online equivalent might.
Goodman said: "There are masses of online adverts, which seem to be increasing every time you blink. It’s a simple fact that a lot of them are cheap and nasty. This is because the barriers to entry are so low and spammers take advantage of this. As a result, audiences are a lot more wary of online advertising than they are of offline advertising.
"Many people even install plug-ins to block adverts from interfering with them online."
"On a subconscious level, your audience can’t help but view offline adverts as more authoritative and trustworthy than online ones."
The article can be viewed in full here: http://www.findtheedge.co.uk/sales-marketing/offline-marketing/offline-advertising-secrets.
Kenny Goodman is a marketing expert and regular public speaker. He founded Find the Edge in February, in order to provide a place for business leaders to share the knowledge that has helped them to excel. More about him can be found here: http://www.findtheedge.co.uk/expert-panelist/kenny-goodman.
Find the Edge is still accepting applications from experts who want to share their knowledge through articles, videos or interviews on the site. More information can be found here: http://www.findtheedge.co.uk/expert-panel-further-info.