Albany, New York (PRWEB) July 27, 2013
Mouthwash is a liquid which comprises of an antiseptic and is used for gargling or rinsing the mouth. Most of the population uses mouthwash in order to prevent dental caries/cavities. A mouthwash maintains the pH level of mouth, thereby inhibiting the growth rate of oral bacteria. It also helps in curbing tooth decay caused due to oral bacteria.
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Mouthwash consists of anti-plaque and anti-bacterial agents that kill plaque and THE bacteria that cause cavities, gingivitis, and bad breath. Mouthwash was invented in the 2700 B.C in Ayurveda and in Chinese medicine for the treatment of gingivitis.
The mouthwash is classified based on its content into a medicinal mouthwash and a standard mouthwash. The growing prevalence of dental patients on a global scale is the primary driving factor of the mouthwash market. Medical practitioners advice their patients to utilize mouthwash in order to curb the growth of oral bacteria to avoid bacterial tooth decay. The growing numbers of health conscious people in the world is another factor that is driving the market effectively.
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The presence of alcohol content in the mouthwash might lead to mouth cancer according to some researchers. This has impacted the growth of the market thereby acting as one of the major restraining factors to the growth of the market.
The growing population along with the increasing health awareness amongst this population has opened a new opportunity in the market. The ongoing continuous technological advancements are helping gain the market popularity and fuel the demand globally. The development of herbal mouthwashes is also gaining popularity, creating many opportunities for the market.
Some of the major players in the industry include Colgate, Ambient Healthcare Pvt. Ltd., Aim, and Listerine.
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