Michael Moore’s Traverse City Film Festival Goes Mobile

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In partnership with yo2mo, the Traverse City Film Festival created a smartphone app to give festivalgoers the ultimate experience.

Yo2mo has teamed up with Michael Moore’s Traverse City Film Festival to offer festival attendees a state-of-the-art mobile app. The app was made possible with the assistance of the Pure Michigan Film Office.

Included will be the 2013 line up of films with show times and locations. Along with this year’s lineup of films, users are able to set up a personal schedule of films and add them to their calendar. Festival attendees’ opinions assist in the success of the festival. Under the Polls tab, users can answer questions and leave their feedback. Features of this app include:

  •     Film listings including show times
  •     Venue maps and information
  •     Fan Wall
  •     Complete Social Media Integration
  •     Top Users
  •     Credits
  •     About the Film Festival
  •     Movie Clips

The mobile app can be downloaded in the App Store or Google Play and is live now.

About Yo2mo
Yo2mo is a Digital Experience Agency that creates exciting consumer engagement using the latest technology. Developers build digital strategies based on the new user and how they behave, shop, play and interact with the world around them. Yo2mo offers a full scope of services to that includes, but is not limited to: mobile CRM, mobile landing pages, iOS and Android app development, augmented reality, mobile app advertising and NFC (near field communication) campaigns. Yo2mo offers real-time analytics that allow clients to quantify the success of their marketing efforts. For more information on Yo2mo, please call US (888) 767-9809 or visit yo2mo.com.

About the Traverse City Film Festival
The Traverse City Film Festival is a charitable and educational non-profit organization founded by Academy Award-winning director and local resident Michael Moore, committed to showing “Just Great Movies” and to helping save one of America’s few indigenous art forms – the cinema. The festival brings films and filmmakers from around the world to northern Michigan for the annual film festival in late July to early August. The festival has grown to become one of the biggest film festivals in the Midwest and one of the most respected in the country. The Festival operates the State Theatre and Bijou by the Bay, as year-round, community-based, mission-driven and volunteer-staffed art house movie theaters. For more information, visit traversecityfilmfest.org.

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Suzi Bicknell
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