Social curation enables marketers to tap into what people are already saying about your brand on social networks and then use it to promote their products in an effective, authentic way.
San Francisco, CA (PRWEB) July 26, 2013
Livefyre, provider of the leading real-time conversation and social curation platform, today announced the results of its Q2 2013 Social Market Trends survey. The findings show widespread positive impact from integrating real-time applications and social curation into a company’s websites and mobile apps.
According to the survey, 82% of businesses have increased user engagement as a result of curating social activity about their brand and integrating it into their websites and mobile apps.
58% of respondents are using social curation to connect directly with their audience and 57% of respondents have seen an increase in website traffic as a result.
“One of the major challenges that marketers face today is creating great content,” said Jordan Kretchmer, Founder and CEO of Livefyre. “People are talking about your brand every day. Social curation enables marketers to tap into what people are already saying about your brand on social networks and then use it to promote their products in an effective, authentic way.”
The survey found that businesses are turning to Twitter more than Facebook for real-time social content, with 93% of respondents curating social activity from Twitter vs. 89% from Facebook. Only 50% of respondents are aggregating and displaying YouTube videos and 41% are curating pictures from Instagram.
The survey also assessed the business impact of more mature real-time, social applications, including sharing widgets, real-time comments, live blogs and live chat applications. 73% of survey respondents use some form of real-time, social application on their website, and of those respondents, 88% have increased user engagement with their brand as a result. 54% cited connecting directly with their audience as a key benefit, followed by 42% citing increases in average visit duration, or time-on-site. 41% of survey respondents have seen an increase in website traffic as a result of making their websites more social and only 5% haven’t seen any benefits at all.
“Increased user engagement and time-on-site translates to more brand impressions and deeper brand loyalty,” continued Kretchmer. “By integrating social applications into your website, mobile apps and advertisements, you can significantly impact how consumers discover and evaluate your products. Marketers who aren’t yet thinking about ways to socialize their owned properties need to start thinking about ways to build community around their brand.”
The Livefyre Q2 2013 Social Market Trends survey was an online poll, which gathered feedback from over 200 executives in a wide range of industries from May 30 to June 30, 2013.
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 250 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times.
Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre.