Avectra to Co-Present Session on Quantifying Member Engagement at The Employer Associations of America’s Summer Staff Conference

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Avectra Executive to Discuss Best Member Engagement Strategies

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WHAT: An executive from Avectra, a leading Social CRM developer of web-based member and donor-based software for associations and not-for-profits, will co-present a session on the best strategies association professionals can utilize to quantify their member engagement to promote growth. The presentation will take place at the Employer Associations of America Summer Staff Conference from July 29-31, in The Twin Cities area of Minneapolis and Saint Paul.

The Employer Associations of America (EAA) is the national organization for employer associations dedicated to helping businesses succeed by cultivating engaged, productive employees, and creating strong organizational infrastructure. The EAA Summer Staff Conference offers a variety of sessions to help association executives learn more about current industry trends and share best practices to help them improve their skills and better serve their organizations.

WHO: John Clese, director of product marketing, Not-for-Profit, Avectra Avectra and Rebecca Achurch, American Chemical Society, will co-present, “Metrics That Matter: Quantifying Member Engagement To Support Your Association’s Mission.” The presentation will address the benefits of being able to quantify member engagement on both an individual and group basis. They will discuss the best and most practical ways for associations to quantify member engagement in ways that fuel organizational growth and boost bottom-line results.

The session will cover:
1. How to capture Member Interactions (Engagement)
2. Customizing Engagement Scoring
3. Defining the MVP Member
4. Identifying the At-Risk Member
5. How to Improve Member Engagement

WHEN: The Employer Associations of America Summer Staff Conference takes place July 29-31. Clese and Achurch’s presentation will take place July 31 between 8:30 a.m. and 9:30 a.m.

WHERE: The Employer Associations of America Summer Staff Conference is being held at the Sheraton Minneapolis West Hotel, 12201 Ridgedale Drive, Minnetonka, Minnesota. More information on the event can be found here.

About Avectra
For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's membership management, fundraising or donor management solutions, visit http://www.avectra.com or call 855-AVECTRA (855-283-2872).

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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