Becoming more consumer centric than other types of retail models is the fastest way to succeed for ethical direct selling companies
(PRWEB) July 29, 2013
Direct selling is a dynamic way of distribution and marketing for products and services directly to consumers. But unfortunately the evolution of online and offline scammers in last few years has scarred the image of Direct selling. Addressing the issue, Strategy India, one of the leading providers of direct selling consultancy services, now offers specialized services in business planning along with managing the P&L, training, product inductions, ERP, corporate structure, compensation plan, compliance and much more
With these services, the company aims to minimize the risks involved in direct selling and help the businesses grow and expand to their full potential. Strategy India has also been successful in developing and delivering many workshops on direct selling (viable models) and ways of combating fraud, data analysis and forensic audit assistance, data sharing and networking with law enforcement bodies from other countries.
Scammers have not only duped thousands of people around the world, but have also made things difficult for genuine direct sellers. Chief Strategist of the company, Daniel R Pranjal, said “The shady companies not only feed on ignorance but on greed of people. About 20% people who invest in scams are well aware of the risks and therefore get in early and bail out in a month or two. These people are similar to the “investors” in real estate projects who create hype, get people to invest and later claim to be victims ‘if’ the investigations happen.”
On the Strategy India blog, one can also see a huge list of scammers that businesses and individuals should stay away from. The companies/individuals included in the list have managed to generate turnover of thousands of millions of Rupees operating online fearlessly. All the scams are not really being stopped under the current PCMC (banning) Act 1978 or any amendments because they mainly operate online and don’t sell physical products. They are cash-rich and usually wriggle away by offering bribes.
The need of the hour is for the Central Government of India to issue guidelines which are simple to understand therefore leaving no room for ambiguity for the police, companies and the common man. Self regulation guidelines are published on the Strategy India website.
The scam list compiled by the company even contains several such firms whose turnovers are in excess of 10,000 million. Due to all such scams, the image of Direct Selling Companies is getting hampered, and the police had to evoke the PCMC (banning) act 1978 to prevent scams, but due to lack of clarity from Central Government of India on its revenue model, even the ethical business owners are unnecessarily getting adversely affected.
Elaborating on how the lack of guidelines and regulations has stopped genuine direct selling firms from growing, Chris Bolsover, the Executive Vice President of the Company had quoted as saying “In the last 4 years, we have seen many good products-based direct selling companies using the MLM compensation model go down because of absence of regulations or guidelines for people to distinguish between right and wrong.”
Businesses can make a corporate enquiry by logging on to their official website, or contact them via e-mail to know more about the company’s Direct Selling Services.
About the Company -
Strategy India has over 85 years of experience in direct selling. All their services are highly researched and extremely effective as they negate most of the risk elements involved in the process of direct selling.
With the well-researched direct-selling packages, the firm intends to help the ethical direct selling businesses in improving their bottom-line.
To know more about the firm and its various offerings visit http://www.strategyindia.com