Marketing is about doing what nobody else will do to get the phone ringing, it’s not always about putting out glossy signs or colourful ads in the newspapers
(PRWEB) July 29, 2013
“People don’t want to waste their time, they just want to know the real price of what they’re buying,” commented Rick Otton, author of How To Buy A House For A Dollar, on the popular use of ‘price on demand’ with Sydney property advertisements.
A recent survey strengthens this stand as 66 percent of home buyers skip through advertisements that do not feature the price of Sydney real estate being sold.
Mr. Otton explained to the listeners of his podcast, Creative Real Estate, that the traditional marketing techniques real estate agents use to sell houses wouldn’t work anymore, since the number of people who can buy a house using the old ways are already declining every minute.
“Marketing is about doing what nobody else will do to get the phone ringing, it’s not always about putting out glossy signs or colourful ads in the newspapers,” Mr. Otton said.
“A great alternative for real estate agents is to sell their buyer the financing of the property first before they highlight the features of the houses they’re trying to sell,” Mr. Otton suggested. “With this way people can easily make the decision if they will purchase the Sydney property or not because they can easily determine if they can make the payments on the house,” he added.
“Another thing that works is putting signs on cars. What we've found over the years is that the ones with the outrageous and big messages written all over their car actually get the most number of calls,” according to Mr. Otton.
Mr. Otton added in the podcast that since the market is constantly changing, Sydneysiders should try creative real estate strategies that will help them in effectively buying and selling Sydney properties.
About Rick Otton
Rick Otton has spent decades making money by snapping up inexpensive real estate and putting it to work building wealth, and teaching others to do the same.
He is the founder and CEO of We Buy Houses, which operates in the US, UK, Australia and New Zealand, and through this business he puts his strategies to work every day.
Mr Otton received his start in alternative real estate investment in 1991 in the US, and within a year acquired 76 properties. In subsequent years, he made a fortune using his low-risk, high-reward strategies to inexpensively acquire real estate. He continues to do so.
As well Mr Otton travels between his home in Australia, and the UK, sharing his wisdom and teaching others how to buy and sell real estate, free from the constraints imposed by traditional lenders.
In 2013 Rick is celebrating the 10 year anniversary of introducing his property option strategies to real estate investors in the United Kingdom – the first person to reveal these ground-breaking strategies. In 2008 he created the first of his ‘Houses for a Pound’ strategies, upon which he grows as markets and laws evolve.
Mr Otton has been featured in a variety of television programs and magazines and in 2013 he published ‘How To Buy A House For A Dollar’ for the Australian market. This book has been named in the list of the Top 10 Most Popular Finance Titles for 2013, as voted by Money Magazine and Dymocks Book stores. A UK version is on the drawing board.
For full details of Mr Otton’s upcoming ‘How to Buy a House for a Dollar’ seminars in major cities across the nation, visit HowToBuyAHouseForADollar.com.au or phone, in Australia 1300 888 450.
For general information about Mr Otton, visit http://www.RickOtton.com