Dating Services in Australia Industry Market Research Report Now Available from IBISWorld

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Product innovation, particularly from mobile technology, and an ageing demographic interested in dating services, are presenting opportunities for the industry. For these reasons, industry research firm IBISWorld has added a report on the Dating Services in Australia to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Mobile technology is driving industry product innovation

Dating Services in Australia have long struggled with a negative public perception. However, the advent of the internet and an increasing comfort with spending on online services has allowed many consumers to use the industry's services without judgement. This has led online-dating services to become the dominant service provided by the industry over the past five years. Online dating has also solidified its relevance by building large membership bases that allow users to find potential suitors based on similar interests and philosophies. IBISWorld industry analysis Craig Shulman states, "the growth in popularity of online-dating services has also helped improve the profile of all types of dating services." As consumers become increasingly time-poor, the ability to partially outsource the search for dates has grown increasingly appealing. Furthermore, some of those who have not been successful with online dating have chosen to pursue other service options, which allow consumers to highlight different aspects of their personality. Dating coaches have also increased in prominence as consumers aim to improve their dating skills and interest prospective partners.

The growing popularity of online-dating services has altered the industry's reliance on membership fees. According to Shulman, "the industry is increasingly relying on advertising revenue and database information onselling, as online-dating services look to generate alternate revenue streams." However, the industry is still reliant on membership fees and, as such, is affected by discretionary income levels. Notably, revenue decreased in 2008-09 as consumers sought to prioritise saving over spending, leading to non-core spending, including spending on dating services, to fall by the wayside. Over the five years through 2013-14, revenue is expected to increase at a compound annual rate of 5.3%. In 2013-14, revenue is expected to increase 3.4% to reach $108.1 million.

Market share concentration is forecast to be at a medium level. While the Dating Services industry is dominated by four main companies, there is a growing level of smaller niche alternatives. However, as there are numerous consumers that use more than one dating service, it is particularly difficult to estimate the power of each player. Significant players in the industry are Fairfax Media (RSVP), eHarmony, IAC Search & Media ( and 3H Group (Oasis). For more information, visit IBISWorld’s Dating Services report in Australia industry page.

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IBISWorld Industry Report Key Topics

Companies in the industry provide services that allow clients to meet with other clients, usually with the intent of pursuing romantic relationships. Services can be provided via phone, internet, magazine and newspaper. The industry also includes companies that organise singles events, such as speed dating. It does not include social networking sites.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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