Mo Abudu, Africa’s Own Oprah Winfrey, Launches A New Digital Television Station EbonyLife TV
(PRWEB UK) 31 July 2013 -- Mo Abudu’s goal is to change the prevailing conception of an Africa still set in the dark ages. Today’s Nigeria is one of the fastest growing economies in the world, with a burgeoning middle class wielding substantial spending power.
The channel builds on the success of Moments with Mo, the widely-syndicated talk show hosted by Abudu. The show has featured inspirational Africans and guests such as former US Secretary of State Hillary Clinton, former South African President F W de Klerk, British footballer Rio Ferdinand and American fashion designer Diane von Furstenberg.
Stars such as Sade, Seal, the Lighthouse Family’s Tunde Baiyewu and D’Banj all have Nigerian roots. Throughout Nigeria there is a wealth of exciting artistic talent that EbonyLife TV can draw on for its programming.
LAUNCH OF EBONYLIFE TV
The launch of EbonyLife TV is a big step for its world-class team of industry experts drawn from the most diverse backgrounds and continents, all committed to the vision of building Africa’s first global black entertainment network. The Keynote Speaker at the launch this month was Steve Forbes, Chairman and Editor-in-Chief of Forbes Media, who presented the first EbonyLife TV Awards to inspiring Africans.
The channel’s key target demographic is the African youth aged 18 to 34. With the tagline “Live the Ebony Life”, the channel is both inspirational and aspirational, celebrating style and success while simultaneously motivating audiences to dream and dream big.
Viewers can look out for the glitzy EL Now, the daily entertainment news show featuring the hottest global black news, the latest celebrity buzz, African success stories and all things ‘Africana cool’ across music, movies, TV, fashion, beauty, design and the arts.
Other programmes created specifically for EbonyLife TV audiences include Screen Divas, where Nollywood Queens Kate, Uche, Funke and Rita combine their star power to produce the short film ‘New Horizon’ tackling the issue of domestic abuse.
Additionally, EbonyLife TV has partnered with Globecast - the leading global provider of content management and worldwide transmission services for professional broadcast delivery. Globecast will provide technical backbone and drive content distribution on Android, Tablets, Mobile and Web. As a result EbonyLife TV is set to enable brands connect passionately with these key drivers of arguably the most vital segment of any economy.
MO ABUDU
The first woman to launch an African TV channel, Mo Abudu has been regularly compared to Oprah Winfrey for her all-encompassing vision, drive and commitment.
Educated in both the UK and Nigeria, Mo began her career in the UK in recruitment. She moved into HR with ExxonMobil in Nigeria and then founded her own recruitment agency before launching a new hotel in Lagos, the Protea Oakwood Park, providing world-class services to meet the dynamic needs of professional Africans.
“Not every African woman has a pile of wood on her head and a baby strapped to her back,” says Mo who is the epitome of the woman she is targeting.
Her path as an entrepreneur firmly established, Abudu created Moments with Mo, a talk show with a credible media driven platform for Africans to engage with themselves and the rest of the world. Each week she speaks to someone whose accomplishments make them an inspiration to other Africans.
Now Mo has realised her vision of an African TV channel for the new Africa. Her selected platforms for achieving her Inspire Africa vision include television, radio, publishing, merchandising, events, leisure and entertainment. EbonyLife TV’s roll out distribution strategy also includes major international platforms in the UK, United States, Brazil, Canada and other parts of Europe.
She has also founded a charity, the Inspire Africa Foundation, to support and inspire the African child.
Some Nigeria Facts
• The Nigerian economy is the third fastest growing in the world.
• Nigeria has an estimated population of 170m and a vibrant emerging middle class.
• Nigeria’s oil reserves are the ninth largest in the world and the largest in Africa, with an estimated 40-50 years of production left.
• Nigeria has the 4th largest number of doctors in the world.
• Nollywood (Nigeria’s Hollywood) is the world’s second largest movie industry.
• Author, poet and activist Wole Soyinka is the only black African to have won the Nobel Prize for Literature, in 1986.
Web: http://www.ebonylifetv.com
Live the Ebony Life!!!
For further information in the UK and to interview Mo Abudu, please email sarah(at)ancorapoint(dot)com
Tel: 020 7396 5505
Mobile: 07515 006622
Sarah Cartledge, Ancorapoint, +44 7515 006622, [email protected]
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