From our perspective, we don’t expect hedge fund and private placement funds will be leveraging mass medium such as television and radio, but more likely leveraging digital technologies that enable for superior targeting.
New York, NY (PRWEB) July 29, 2013
A new ruling by the U.S. Securities and Exchange Commission (SEC) just lifted the prior ban on hedge fund advertising*. This change now allows for hedge fund managers and private placement equity firms to invest in advertising to attract potential investors. Many hedge fund managers may be looking for ways to start advertising and asking the question “how do I raise awareness of my hedge fund and attract investors while not coming across as crass or obtuse?” Generator Media + Analytics, http://www.GeneratorMedia.com, a New York-based media planning, buying and analytics agency, is ready to help fund managers develop an advertising strategy to capitalize on this opportunity.
Leveraging 10+ years of financial services industry experience and a unique approach that focuses on media analytics with measurable results, Generator Media + Analytics is expertly positioned to help hedge fund managers develop impactful, ROI positive advertising campaigns to attract qualified investors looking for additional investment opportunities to expand their portfolio, as well as start-ups that are seeking private investment funding.
For the first time since 1933, hedge funds and other private investment equity firms will be allowed to publicly advertise under a rule just adopted by federal regulators this month. The SEC voted 4-1 to lift a ban that prevented hedge funds, private equity firms and other private investments from being able to advertise their investment offerings. After a 60-day waiting period, which will end the beginning of October, the ban will be officially lifted. The new SEC rules will allow private placement equity firms to advertise responsibly through traditional and online media channels to foster a new level of transparency for both investors and the street.
When asked about how the recent hedge fund advertising changes may impact the advertising industry, Greg Messerle, President of Generator Media + Analytics explains, “From past experience with other industries that had advertising restrictions removed, we’d expect a wait and see approach, even beyond the 60 day cooling off period that began the first week of July. Getting the Board approval at the hedge funds and even engaging an agency all takes times with many hedge funds operating without marketing leaders.”
In order for both small and large private equity firms to remain competitive in this evolving industry, Messerle advises fund managers to establish connections with reputable advertising agencies with experience in financial markets, who can provide the expertise to start strategizing and formulating a marketing and advertising plan to take advantage of this opportunity to reach new qualified investors.
Messerle also added, “From our perspective, we don’t expect hedge fund and private placement funds will be leveraging mass medium such as television and radio, but more likely leveraging digital technologies that enable for superior targeting… enabling them to focus their message towards the appropriate segment of the investing population.”
Hedge funds, large and small, may learn new things about marketing and advertising. The important point is that hedge fund and private placement asset managers should feel the need to better understand the dynamics of this new opportunity. Understanding it does not necessarily mean engaging in it. It simply means that this is the time to become better informed in order to develop a context and criteria for how your company will relate to advertising and marketing, strategically, and financially.
About Generator Media + Analytics:
Established in 2002, Generator Media + Analytics is a privately held media planning, buying and analytics agency. The agency is headquartered in New York City with a satellite office in London and has 55 full-time employees. Generator Media + Analytics was named among the fastest growing companies by Inc. Magazine and Entrepreneur Magazine, and currently has over $200,000,000 in annualized media billings. Founded by Greg Messerle, Chris Gilbertie and Shattuck Groome, Generator Media + Analytics is the agency of record for over 25 clients, including several leading financial institutions. For more information about Generator Media + Analytics, please visit http://www.GeneratorMedia.com or call 212-279-1474.
http://online.wsj.com/article/SB10001424127887323740804578597651423719718.html (WSJ, 7/10/13)