“We started using LeadExec about a year ago and were blown away by all of the back-office solutions for lead generators it provided,” said John Finochiaro, CEO of TheOfferMachine.com.
Scottsdale, AZ (PRWEB) July 31, 2013
ClickPoint Software and TheOfferMachine.com announced a joint partnership to provide a complete front-to-back lead generation solution. ClickPoint’s premier product, LeadExec, has been at the forefront of the lead generation movement for nearly a decade. TheOfferMachine.com (TOM) has been a provider of best of class lead capture and form optimization solutions built specifically for lead generation and affiliate networks.
New clients will now be able to employ two companies with excellent customer service reputations to take over all of the technical hurdles that keep lead generation companies from focusing on what they do best: creating more leads. ClickPoint developed an API for companies like TOM to directly integrate with LeadExec, helping simplify tedious and technical processes like integrating landing pages and forms into a lead distribution solution. The API allows TOM users to set up lead fields for their form and then directly tie them to LeadExec so that lead capture is a one step process. LeadExec customers benefit by having a high powered SaaS that offers a form builder, page creator, pixel manager, coreg inclusion, cloning, dialog box manager and more.
LeadExec lowers the barrier to entry for companies looking to break into lead generation as a business, or for those looking to improve deliverability of their leads. LeadExec has made it easy to capture phone or Internet generated leads, score leads, and purchase as well as sell leads. Leads are also delivered within seconds into any software solution. By integrating with TheOfferMachine.com, clients will be able to set up marketing offers quickly and easily without a developer.
According to Gabriel Buck, CEO of ClickPoint Software, "Many of our customers have unique demands around form creation, and until we found TOM, those demands just could not be met by typical form solutions."
Lead generation companies drive value from their leads by initiating heavy-duty operations in real-time on their forms. If a particular lead is interested in other products, a company wants to be able to serve up those offers instantly and redirect a lead to client pages; things that just aren’t available with other form systems.
“We started using LeadExec about a year ago and were blown away by all of the back-office solutions for lead generators it provided,” said John Finochiaro, CEO of TheOfferMachine.com. “These days, it’s more important than ever to drive value from each lead. To do that you need tools to make lead ordering, lead delivery, and lead cleansing easier. LeadExec provides everything we don’t provide after a lead is created, enabling both lead generators and large affiliate networks to sell more of their product.”
Both ClickPoint and TOM are offering discounts to deploy the systems simultaneously in advance of their announcement before the Affiliate Summit and LeadsCon tradeshows held in August.
This year alone, LeadExec surpassed 6 million leads processed while removing nearly 1 million bad leads. ClickPoint also won a LEADER Award from the LeadsCouncil in February for Best Lead Distribution Platform. The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals.