SpinMedia Chooses ScaleArc iDB to Boost Performance of WordPress

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ScaleArc iDB Eliminates Site Outages, Speeds SQL Queries to Boost Application Performance, and Gives WordPress Application Developers Deep Insight into SQL Traffic

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ScaleArc iDB gave us an easy shortcut to split reads and writes, which increased site performance immediately, and allows us to scale for growth without rewriting a line of code.

ScaleArc, the leader in database infrastructure software that optimizes and scales database environments for increased application performance and availability, today announced that SpinMedia, the world’s largest collective of pop culture and music digital brands, has chosen ScaleArc iDB to optimize the performance and uptime of its WordPress / MySQL infrastructure.

"Because of our hyper growth, our database infrastructure wasn’t able to keep up. The performance of our WordPress sites suffered, and we sometimes experienced outages," said Chet Rungruang, Sr. Director of IT for SpinMedia. "We tried the HyperDB plugin for WordPress, but it required a lot of configuration work with marginal results. ScaleArc iDB gave us an easy shortcut to split reads and writes, which increased site performance immediately, and allows us to scale for growth without rewriting a line of code."

"Many of our customers who are using WordPress in a MySQL environment are plagued by the inability to optimize their database for better application performance," said Varun Singh, founder and CEO of ScaleArc. "ScaleArc iDB was built to offer WordPress developers the transparent caching, read-write split, and SQL load balancing they need to improve application performance and the overall user experience."

"The ScaleArc iDB real-time analytics has been a real gift to our WordPress developers," Chet Rungruang of SpinMedia continued. "Our developers use the analytics to monitor queries, and they immediately have the information they need to modify queries for better performance. Plus, they can cache queries with one click."

SpinMedia deployed and configured ScaleArc iDB in minutes, and had ScaleArc iDB in production within a day. SpinMedia initially deployed ScaleArc iDB for one of its highly trafficked sites, and has since deployed it for its 15 most highly trafficked sites.

About ScaleArc iDB

ScaleArc iDB is a database traffic management software that optimizes and scales the database tier for increased application performance and availability. ScaleArc iDB’s patented technology delivers the following benefits:

  •     Enables instant scalability and higher availability for databases with dynamic clustering, load balancing, surge protection, and sharding capabilities
  •     Provides instant visibility into all database traffic with granular real-time SQL analytics
  •     Delivers the world’s first transparent SQL-NoSQL hybrid caching engine which lets any application use a NoSQL cache without any code changes or drivers

ScaleArc iDB inserts transparently between applications and databases, requiring no modifications to applications or databases to deploy. Customers who deploy ScaleArc iDB are able to reduce troubleshooting times from days or hours to minutes, realize significantly higher uptime, achieve instant vertical and horizontal scaling of their existing database infrastructure, experience up to 60x faster query performance, and strengthen the overall security of their databases.

ScaleArc iDB software is available for MySQL, Microsoft SQL Server and Oracle database environments, and is also available as a virtual appliance. ScaleArc iDB is cloud-ready and available from the top service providers including Amazon AWS/EC2, Microsoft Azure, GoGrid, HyperWiser, Joyent, Liquid Web Hosting, and NephoScale.

About SpinMedia

SpinMedia is the world’s largest collective of pop culture and music digital brands, garnering 34 million unique visitors, consuming over 400 million page views each month. SpinMedia’s 45 influential digital brands include Buzznet, Celebuzz, Idolator, SPIN, The Frisky, The Superficial, and Vibe. SpinMedia was recently named one of “L.A.’s 10 Hottest Start-ups” by Inc.com.

About ScaleArc

ScaleArc is the leader in a new category of database infrastructure software that improves the performance and availability of mission-critical applications and websites by scaling and optimizing the database tier. Customers include Coupons.com, Demand Media, Disney UTV, Flipkart, KIXEYE, Sazze (dealspl.us), Weather Decision Technologies and others, with a typical ROI of 3 months or less. Learn more at http://www.ScaleArc.com.

ScaleArc, ScaleArc iDB, and the ScaleArc logo are trademarks or registered trademarks of ScaleArc in the United States and other countries. All other marks are the property of their respective owners.

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