Training Series Teaches Home Builders How to Generate Leads with a Combination of Online and Offline Strategies
Minneapolis, Minnesota (PRWEB) July 30, 2013 -- In today’s highly competitive market, home builders and remodelers must use a combination of both online and offline marketing techniques to generate leads effectively.
Considering such a high percentage of women are making the decisions about home construction projects, it’s imperative builders and remodelers take that into consideration when developing a lead-generation and marketing plan.
Rick Storlie, of New Home Sales Coach, has just released the sixth video in his training series which explains exactly how contractors need to set-up their websites, and specifically the type of content that must be included so the site is highly appealing to women.
“The challenge is in the initial stages of the buying process – women start their searches online. Technically, I like to say they are ‘invisible prospects’ at this stage, so the home builder’s or remodeler’s website really has to draw them in and grab their attention,” Storlie said.
Storlie teaches the exact set-up and content that must be included to accomplish that goal in the training video he released today.
This is part six in this ongoing free training series. (Click here to access the video.)
In the previous training videos, Storlie covered six essential off-line strategies that he feels are an essential part of an effective marketing plan.
Those six strategies include:
• How to use projects, such as model homes or show rooms, for effective lead generation
• Updated ideas for using print marketing effectively
• New systems for generating leads with events
• How to develop and implement an effective Realtor Outreach program
• How to use geographic farming well (and what to expect for results)
• Referral programs – one of the proven lead sources that most home builders and remodelers don’t use effectively
Previous Videos have also covered online marketing and explained the essential parts of an online lead generation program and how it complements offline strategies.
To access this free training series, go to: nhsalescoach.com/landing-perfect-prospects/important-content-to-include-on-your-website.
About Rick Storlie:
Rick Storlie of New Home Sales Coach has been helping builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick’s free Sales and Marketing Library full of tips – from generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566 or SellMore(at)GameDayCoaching(dot)com.
Rick Storlie, New Home Sales Coach, http://www.nhsalescoach.com, 952-895-5566, [email protected]
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