Introducing Two New Multi-Vitamin Formulas Specifically for the Unique Health Needs of Men and Women
Burlington, Ontario (PRWEB) July 31, 2013 -- Life Science Nutritionals (LSN) is pleased to announce the launch of two new multi-vitamin formulas geared to the specific health needs of men and women. The new Adult Essentials Multi-Vitamins for Men and Multi-Vitamins for Women are now available on store shelves across Canada.
Based on the successful Adult Essentials Multi-Vitamin gummy, the new Men’s and Women’s Multi-Vitamins are the first gender specific multivitamin in gummy form made in Canada. Each have key ingredients suited to the unique health needs of men and women in the same great tasting, easy-to-chew, pectin gummy that their customers have come to love.
“The new formulas are designed to meet the differing needs of men and women,” explains LSN Founder and CEO, Stuart Lowther. “For example, men don’t need folic acid the same way women of childbearing age do. Similarly, women don’t benefit from lycopene; whereas, it is critical for prostate health in men.”
The Men’s formula contains chromium to support the metabolism, iodine to support thyroid function and magnesium to support muscle function and strong bones plus superior antioxidant protection from selenium, zinc for immune support and lycopene to support prostate health.
Designed with the nutritional needs of women in mind, the Women’s formula contains higher levels of folic acid to support red blood cell formation, calcium and vitamin D to support bone health and decrease risk of osteoporosis, added zinc for immune support, pantothenic acid to support fat and carbohydrate metabolism, and iodine for thyroid support.
“Today’s consumers are continually looking for new and all-natural products to maintain their health and want companies to keep up with the latest science and innovation,” says Lowther, who has a Masters Degree in Nutrition and Human Metabolism and is a published research scientist in health and nutrition.
“It is our corporate mandate to continually improve and deliver the best possible products to our customers. Therefore our product development team looked at the latest science and Health Canada guidelines, and formulated these gender specific formulas.”
The initial reaction from Adult Essentials customers has been very positive. The new gummy vitamins have been well received by both the retailers and consumers. The demand for gender specific gummy vitamins has been greater than anticipated, prompting LSN to move up their soft launch and shift into full-scale production.
The new Adult Essentials Multi-Vitamins for Men and for Women are available at Shoppers Drug Mart, Loblaws stores, Rexall and PharmaPlus. LSN will be rolling out the new formulas to the rest of Canada’s major retailers over the next six months.
LSN will continue to innovate and look for new ways to deliver great nutritional products to our customers. Stay tuned for new advancements for both Adult Essentials and IronKids in the coming year!
Deborah Lowther, Life Science Nutritionals, http://iron-kids.com, 905-320-0681, [email protected]
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