Email Marketing Metrics Visualised Via Heatmaps
Geneva, Switzerland (PRWEB) July 30, 2013 -- According to the Radicati Group's 2011 - 2015 Email Statistics Report, global email accounts continue to grow at an average of 7% per year, topping 4 billion within the next two years. This vast landscape of digital interaction offers business and increasing platform from which to engage with consumers on a personal level.
GraphicMail brings more than a decade of mobile and email marketing expertise to digital communications; and its new heatmapping feature builds on its powerful, tailored product offer. While the number of email accounts globally continues to grow, the ability to remain relevant and keep the conversation going with one’s audience needs more than just a bulk messaging approach.
Being able to analyze marketing campaign successes and failures has always been one of the most impactful tools ESP’s (email service providers) have to offer clients. Post-send analysis, however, has also evolved into much more than just deliveries, opens and bounce rates. Through heatmapping, GraphicMail now offers marketers the means to see exactly where their clients clicked on their email newsletters, including images.
It works the same way infrared imaging would, whereby colder areas display as blues and greens, while warmer areas go into orange and reds. This ability to visually analyze where people click on newsletters also translates to imagery, as readers often respond to visual triggers in marketing campaigns. This allows businesses to look at their marketing campaigns and see exactly how certain clients react to imagery; and text, as they are able to narrow it down to certain words in links and see where there were the most clicks in the copy.
The Radicati report found that over the next two years, corporate email accounts will increase at a faster pace than consumer email accounts, which is directly linked to the growth in affordable cloud-based email service providers and as GraphicMail continues to expand its product offer and increasingly moves towards an environment of tailored business packages; features like heatmapping form the foundation on which the email service provider cements valuable relationships with its global base of clients.
Says Andre Strauss, GraphicMail sales and support manager: “By adding heatmaps to our service we’re growing our client’s understanding of their target markets, something that GraphicMail has always felt to be a cardinal aspect of marketing.”
Barbara Ulmi, Marketing Director, GraphicMail, http://www.graphicmail.com, +27214619277, [email protected]
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