Harris Teeter Chooses Big Data Software Provider Tresata to Enhance e-VIC, ht mobile, Facebook Platforms

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Harris Teeter Chooses Big Data Software Provider Tresata to Enhance e-VIC, ht mobile, Facebook Platforms

Harris Teeter announced earlier today that it has reached an agreement with Tresata to provide the company with next generation predictive analytics software which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), its e-VIC program as well as the newly launched Facebook application by enhancing the user experience.

Harris Teeter will use Tresata’s big data analytics platform to dynamically understand its product, customer and channel behaviors in an effort to provide its customers better value across its online, mobile, social and brick and mortar channels.

Big data is being utilized in various industries, including financial services, retail and healthcare, to help companies understand what their customers want, when they want it and by whom they want it delivered. Tresata’s analytics software will allow Harris Teeter to analyze growing volumes of customer data including a customer’s purchasing history to offer more personalized customer service including e-VIC promotional offers which are even more targeted to their shopping history.

“We are thrilled with the opportunities Tresata’s software will provide our ht mobile, e-VIC and Facebook platforms,” said Danna Jones, communication specialist for Harris Teeter. “As Harris Teeter was founded on excellent customer service, it is our top priority to continue to serve our customers at the highest level possible. Access to insights from this type of dynamic intelligence software will enable us to better understand our shoppers’ buying habits as well as present us with the opportunity to improve our level of service by giving our customers exactly what they want when they want it. We have been very pleased with the initial results from early tests.”

Tresata has developed its analytics software on the same underlying technology that powers some of the most successful data and analytics companies like Google, Facebook and LinkedIn. Analytics applications developed by Tresata use Hadoop (that underlying technology) and enable companies to collect, process, analyze and compute insights that allow for rapid monetization of big data. Tresata’s software processes very large amounts of data and delivers an actionable insights extracted from the meaning and context of both transactional and social data. This insight presents options to frontline decision makers in identifying the most likely product, service and channel options as well as promotions for their customers.

“With the amount of information about consumers doubling every two years and product options rapidly increasing, our predictive analytics software has tremendous potential for applications that improve offer identification, product selection, channel efficiency and price discovery for goods and services,” said Founder and CEO of Tresata, Abhishek Mehta. “Working with Harris Teeter gives us the chance to prove how this mountain of data, that the consumers are readily sharing with the world, can be used to benefit them – by providing them better products, at the right time and the best price. Tresata is excited that we have the opportunity to usher this revolution in retail analytics with Harris Teeter, whose commitment to innovation and customer service is legendary in the markets they operate in.”

As a result of this investment, in the coming months Harris Teeter shoppers can expect to see highly relevant promotions, increased shopping options and more personalized service that improve both their customer experience as well as buying power.

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