Parature Receives Frost & Sullivan North American Customer Value Enhancement Award

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2013 Best Practices Award recognizes Parature’s Social Customer Service Applications.

Frost & Sullivan

Parature Receives Frost & Sullivan North American Customer Value Enhancement Award

We are incredibly honored to be recognized by Frost & Sullivan for our social customer service product leadership.

Parature, a global leader in cloud-based customer service software, announced today that it has been recognized as the recipient of the 2013 Frost & Sullivan North American Social Customer Service Applications Customer Value Enhancement Award.

The Frost & Sullivan Award for Customer Value Enhancement is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers. This award recognizes the company's focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

Social media has become a vital customer service channel with unique challenges and requirements, according to Frost & Sullivan research. Key among these nuances are listening and tracking comments and posts, engaging with consumers directly on the social channel with targeted customer care and support, and enabling other departments to obtain insights from social conversations.

“Parature’s Social Customer Service Suite, made up of the Parature Facebook Portal and Parature Social Monitor, meets these needs,” says Brendan Read, industry analyst, Frost & Sullivan. “The firm delivers the applications in a flexible, hosted, reliable, and secure environment. Frost & Sullivan is therefore proud to present the 2013 North American Customer Value Enhancement Award in Social Customer Service Applications to Parature.”

Says Parature co-founder, Duke Chung: “We are incredibly honored to be recognized by Frost & Sullivan for our social customer service product leadership. We started with our Parature Facebook Portal solution in 2009. At the time, we were social when social wasn’t cool in customer service, but even then, we saw social media’s potential for customer engagement.”

“Now, in 2013, with our newly introduced Parature Social Monitor as an addition to Parature’s Social Customer Service Suite and our overall multi-channel solution, we are continuing to lead in customer-driven innovation and delivering a comprehensive product that provides that all-important 360-degree view of the customer.”

The Frost & Sullivan 2013 Growth, Innovation and Leadership Awards Gala will take place September 11, 2013, in San Jose, California.

To download a complimentary copy of the Frost & Sullivan report, click here.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To learn more, visit

About Parature

Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support approximately 55 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries.

Parature is recognized on the Gartner Magic Quadrant for the CRM Customer Engagement Center and the Deloitte Technology Fast 500, and is the recipient of numerous product, technology, and leadership awards including the 2013 CRM Watchlist, 2013 CRM Magazine Service Leader Awards, 2013 Stevie Awards and 2013 TMC/CUSTOMER Magazine CRM Excellence Awards. Parature is used by some of the world’s most innovative organizations, federal agencies and companies and is headquartered in Herndon, Virginia. For more information, visit, follow @parature on Twitter or like us on Facebook at

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