Zondervan Teams Up with Wendy’s Bloggers to Promote "We Laugh We Cry We Cook"

Zondervan selected Wendy’s Bloggers for Mommy Blogger outreach that is organized, effective and achieves measurable results.

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Wendy's Bloggers

I was so pleased when I got the email outlining the details of the 'We Laugh, We Cry, We Cook' Review and Giveaway. All the dates and expectations were laid out clearly so I knew exactly what I needed to do and what I'd receive in return.

New York, NY (PRWEB) July 31, 2013

Zondervan, a world leading Bible publisher and provider of Christian communications, has teamed up with Wendy’s Bloggers, a bridge for brands to create valuable relationships with influential Mommy Bloggers, to plan and implement a Mommy Blogger outreach for "We Laugh, We Cry, We Cook" (Zondervan, ISBN13: 9780310330837, $14.99), a food memoir by mother and daughter team Becky Johnson and Rachel Randolph who blog at: http://www.laughcrycook.com

Johnson and Randolph swap humorous family stories about the differences that test them, the foods that entice them, and the love that binds them. It is peppered with dozens of their treasured, easy-to-make recipes alongside heaping helpings of encouragement when life gets crazy.

“We knew 'We Laugh, We Cry, We Cook' would resonate with Mommy Bloggers who, like the authors, stay connected with their family, friends and fans through their shared love of family, food, humor and faith,” said Tom Dean, Zondervan’s senior director of Book Marketing.

“Getting Mommy Bloggers to review a book can be challenging because of the time involved to read it, write and post a comprehensive review, host a giveaway and promote it on Facebook, Pinterest, Twitter and other of their social sites,” said Wendy Hirschhorn, CEO of Wendy’s Bloggers. “It’s important to make the process fun and engaging, and to ensure that their efforts are recognized and appreciated.”

In exchange for reviewing 'We Laugh, We Cry, We Cook,' preparing one recipe and including photos to accompany the review, the participating Mommy Bloggers have received an autographed copy of the book and will select a Zondervan Bible of their choice. The reviews and giveaways will be posted by the Mommy Bloggers throughout August and September.

“I know when I work with Wendy that I'll be reviewing a quality product that's worth the time I spend on it and that she values my time, too,” said Lindsay Frank, owner, Pandora’s Deals. “I was so pleased when I got the email outlining the details of the 'We Laugh, We Cry, We Cook' Review and Giveaway. All the dates and expectations were laid out clearly so I knew exactly what I needed to do and what I'd receive in return. Beyond that, the book is fantastic! I've started reading it and already made – and devoured – a recipe.”

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About Wendy’s Bloggers
Wendy’s Bloggers is a bridge for brands to create valuable relationships with influential Mommy Bloggers and their followers. It was founded by Wendy Hirschhorn, a publicist with 25 years of experience, who has worked with national and global organizations including, Balance Bar, Boehringer Ingelheim, Dr Pepper, Ernst & Young, Hong Kong Trade Development Council, LesserEvil Snack Co, Louis Vuitton, Pfizer, Pier 1 Imports, Rockresorts, Sam Adams Beer and Snapple. For more information, visit http://www.wendysbloggers.com. You can always contact Wendy at 212-826-8790 or wendy@wendysbloggers.com.

About Zondervan
Zondervan, part of HarperCollins Christian Publishing, is a world leading Bible publisher and provider of Christian communications. For more than 80 years, Zondervan has delivered transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products. The company’s products are sold in multiple formats, worldwide in more than 60 countries, translated into nearly 200 languages. Zondervan offices are located in Grand Rapids, MI. For additional information, please visit http://www.zondervan.com.


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