Four Important Components of Local Search Marketing

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My Local Leads discusses key items that help boost local search marketing results for US businesses.

More than thirty percent of consumers are turning to the internet when looking for products or services they want to buy locally. More than sixty percent of smart phone users will turn to their mobile apps or local map program when looking for services and products. My Local Leads works with business owners in the US in enhancing their reach and online lead generation through a variety of internet marketing techniques. It is important for local business owners to understand that local search marketing is the culmination of various disciplines. Like with many other things, the sum of the parts combines to make the greater whole. These tips should help clear matters up for local business owners when it comes to required portions of a holistic approach to online marketing for local businesses.

One item that may immediately draw attention to itself in an online marketing campaign for local business owners is pay per click or PPC advertising. This is a relatively straightforward exchange of putting together small advertisements and then paying to get those advertisements in front of an audience, typically paying for both displaying the ad and a greater amount for when the ad is clicked on. The quality of the advertisement, the competition, and the amount spent all factor into how often the advertisement is displayed.

Social media marketing is another major facet when trying to increase reach and build a brand online. There are specific networks that work better for different types of businesses. LinkedIn is better for building business to business communications, while Facebook is excellent for getting noticed within a specific geographic location. It is important that someone familiar with the technology handle postings, because there are different uses for different types of postings.

Video marketing is another great tool for local search marketing. It is important to put local information in the tags and description for the video to get the local pick up. It does not even have to be a high production, expensive video. Videos can be easily made using slideshow and presentation software with relatively inexpensive or even free editing and sound applications. With a platform like YouTube, business owners can save bandwidth on their own servers and just embed that code on their own site to help rankings within search engine results.

Content marketing is important, but often overlooked or misunderstood. It is true that proper search engine optimization these days require unique, creative, on topic, and quality content to be on a company’s website. This include core page content as well as blog postings. It is equally important to market content offsite, whether it be a link to on site content from a blog, guesting posting on someone else’s blog, or putting articles and white papers out on sites not owned by the company yet pointing to the company.

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Chris Moreno

Cameron Corniuk
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