(PRWEB) July 31, 2013 -- Eat Sleep Golf has announced their continued partnership with the DriveHard campaign in an ongoing effort to help fight Alzheimer's. DriveHard has a primary focus of engaging the golf community, through the sale of their golf wristbands, in order to raise awareness and funds for Cure Alzheimer's Fund. Through its industry partnerships within the golfing community in the United States, Canada and beyond, the DriveHard Campaign is working to become a globally recognized symbol in the fight against Alzheimer's.
Golf marketing and brand development agency Eat Sleep Golf has plans to grow the DriveHard brand through several on course and off course initiatives as well as with an aggressive online strategy. These efforts will have a joint focus of growing the DriveHard brand awareness and also growing awareness and raising funds for Cure Alzheimer's Fund.
As many as 5.3 million people in the United States and 500,000 Canadians are living with Alzheimer's. These numbers continue to grow, and DriveHard hopes to help make a difference. Alzheimer's and dementia triple healthcare costs for Americans age 65 and older; the direct and indirect costs of Alzheimer's and other forms of dementia to Medicare, Medicaid and businesses amount to more than $148 billion each year. These are just a few of the facts we currently face with this debilitating disease.
Golfers can help show their support for the DriveHard campaign and for the ongoing battle to conquer Alzheimer's by purchasing and wearing a DriveHard golf wristband. The dimpled wristband design replicates the dimples found on a golf ball; it's not only a stylish design, but wearing one will go a long way towards creating the much needed funds and awareness for Alzheimer's. DriveHard wristbands are available for purchase through the DriveHard website (http://www.drivehard.org) or from golf courses and retail locations throughout the United States and Canada. Funds raised through the sale of the wristbands go directly towards the research and development being conducted by Cure Alzheimer's Fund.
About Cure Alzheimer's Fund
Cure Alzheimer's Fund is a 501(c)(3) public charity. The goal of the Cure Alzheimer's Fund (CAF) is to stop the disease before it even strikes, with early prediction and prevention. Since 2005, CAF has discovered 120 other genes that are linked with Alzheimer’s and make up the other 70 percent of those at risk. But more importantly, identifying these genes is the first step to understanding the cause of the disease before a cure can be found. Research is the only path to progress.
For the past five years, CAF has focused some of the best scientific minds in the industry on fighting this disease. Their researchers are focused on cutting-edge work that is making progress in the search for a cure. They are tackling the biggest issues in Alzheimer’s disease at renowned institutions across the United States and abroad. More information about Cure Alzheimer's Fund can be found online at: http://www.curealz.org.
About DriveHard
DriveHard is a fund raising project aimed at engaging the golf industry while raising awareness and funds for Alzheimer's. This is being done through the sales and distribution of their DriveHard golf wristbands. More information about DriveHard can be found online at: http://www.DriveHard.org
About Eat Sleep Golf
Eat Sleep Golf is a media and brand development agency focused on the golf industry. They are focused on creating custom solutions in order to take client brands to new heights. Custom Graphics, social media, Press Releases.
"Drive it like you own it."
Scott Stevens, Eat Sleep Golf, http://www.eatsleepgolf.ca, +1 (403) 619-0487, [email protected]
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