Trinchero Family Estates Announces National Launch of Fancy Pants Wine

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New consumer favorite from the producers of Ménage a Trois, #1 selling Red wine*

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Fancy Pants has certainly struck a chord with consumers. It’s a memorable brand name with a stunning package, but more than anything Fancy Pants is about bringing ‘fun’ and ‘fancy’ to any occasion.

Trinchero Family Estates today announced the anticipated national launch of Fancy Pants wines. During a test launch with a national leading retailer, the Fancy Pants brand quickly took off, becoming one of the top five new brand launches of the last 12 months according to Nielsen data**.

Tapping into both lifestyle and pop-culture trends, the brand was developed to appeal to the growing segment of consumers who view wine not just as a special occasion purchase, but a way to make everyday occasions a little more “fancy.” The national launch includes a 2011 Red Blend and a 2012 Pinot Grigio – two varietals which are driving growth in the $7-10 price segment.

Even with limited distribution, Fancy Pants generated an overwhelming response - especially among the millennial female wine consumer, as shown by both sales velocity as well as a strong social media buzz. The brand’s test launch success set the stage for a full national rollout that is now underway.

“Fancy Pants has certainly struck a chord with consumers,” commented Jason Hart, marketing manager for Fancy Pants. “It’s a memorable brand name with a stunning package, but more than anything Fancy Pants is about bringing ‘fun’ and ‘fancy’ to any occasion.”

Sourced from prime California vineyard locations, Fancy Pants is produced by Napa Valley-based Trinchero Family Estates. The Fancy Pants Red Wine is a blend of Zinfandel, Cabernet and Merlot. The Zinfandel brings blackberry jam flavors, the Merlot adds a generous mouthfeel, and the Cabernet contributes rich flavors and firm tannins to round out the wine. It is great on its own or as an accompaniment to grilled meats or chicken.

The Fancy Pants Pinot Grigio is gently harvested in the early morning and immediately sent to press for gentle processing allowing the wine to develop a bright, clean fruit character. Crisp and refreshing, this Pinot Grigio is the perfect accompaniment to gnocchi with butter and sage, or a good book.

Fancy Pants wines are now available nationally for $9.99.

*Nielsen Ending CY 2009-2012
**Nielsen Total Retail, 52wks ending 5.25.13

Fancy Pants Wines are produced by the Trinchero family, Napa Valley vintners since 1948. The Trinchero Family Estates portfolio includes more than 30 brands such as Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, SeaGlass, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Charles & Charles wines; and the Three Thieves group of wines: Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Angove Wines from Australia; Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; and CRUZ and Tres Agaves Tequilas from Mexico. Visit http://www.tfewines.com to learn more.

Contacts:
Nora Feeley, Public Relations Director
707-963-5928 ext. 2160 / Cell 303-589-4860
nfeeley(at)tfewines.com

Carissa Abazia, Public Relations Specialist
707-963-5928 ext. 2610 / Cell 707-321-7019
cabazia(at)tfewines.com

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Carissa Abazia
Trinchero Family Estates
+1 (707) 321-7019
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