mRELEVANCE Develops Effective Pinterest Campaign
Atlanta, GA (PRWEB) July 31, 2013 -- Companies are constantly struggling to prove return on investment for social media campaigns. Often they have numerous online profiles, but no cohesive strategy for management and no concrete goals. As with all marketing, it is important to define goals before starting to spend money or time.
There are several potential goals for social media marketing:
1. Drive traffic to a corporate website
2. Improve website optimization
3. Improve and manage reputation
4. Build brand
5. Engage with potential buyers and influencer
mRELEVANCE, LLC recently launched an interactive Pinterest campaign for Keystone Custom Homes. The campaign, which ran during the month of June, had the goal of increasing engagement with buyers and influencers.
“This campaign was a huge success for the home builder. It received 128 entries and increased the Pennsylvania homebuilder's Pinterest followers by more than 200,” said Carol Morgan, managing partner of mRELEVANCE.
The “My KCH Dream Home” campaign encouraged participants to create their dream home. Participants repinned the sweepstakes image and at least five images from Keystone Custom Homes’ boards. Images included a variety of exteriors, kitchens, family rooms and owner’s suites. They had the chance to win a $500 Pottery Barn gift certificate, and the campaign stimulated lots of sharing and online interaction
"I believe this is the perfect example of a company utilizing social media for branding and engagement," said Carol Morgan, managing partner of mRELEVANCE. She continued, "The home decor and design category on Pinterest is one of the most popular among users, and this campaign really played into this statistic by helping Keystone Custom Homes reach out to this audience."
For more information on this campaign and how to utilize Pinterest and other social media sites effectively, visit http://www.mRELEVANCE.com or call 770-383-3360.
About Marketing RELEVANCE: mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and strategic messages. Through technology and creative content, messages are delivered to target markets to encourage customer action and interaction.
With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit http://www.mRELEVANCE.com, Like us on Facebook at http://www.Facebook.com/mRELEVANCE, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.
Delaney Langston, mRELEVANCE, LLC, 770-383-3360 23, [email protected]
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