Social Media in the Construction Business

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How Most Construction Companies Can Benefit from Social Media and Other Technologies

People can get really frustrated when they can't get in contact with housing contractors at the time that they need to in order to change construction goals, ideas, budgets and other details of their construction projects. Now, with social media involved in the construction business, people can get in contact with their contractors in a short amount of time. Contractors love social media because it helps them keep and get new construction and home remodeling jobs, and customers like social media because they feel that they are kept more up to date on the progress of their construction projects. With this in mind, social media helps both the contractors and the clients.

The goal of any construction contractor should be to keep his or her clients abreast of what is going on with the construction projects that are entrusted to him or her. Facebook allows the opportunity for more positive communication between the client and the contractor. Because Facebook allows messaging, status updates and the like, it allows contractors to keep in contact with their clients much easier than via traditional methods. Facebook also allows the contractor to upload construction progression photos. Pinterest can allow the construction contractor to upload photos of the project that he or she is in the midst of completing. It also allows the contractor to highlight the beautiful construction masterpieces that his or her company designs and/or builds. Many people search Pinterest for housing and/or decorating ideas on a daily basis, and showcasing a company's construction work can be of great benefit to that company. Like Pinterest, Houzz can also provide a medium for construction companies to highlight their incredible building and design expertise.

Construction contractors also have help keeping in contact with their clients with the invention of software programs such as Co-construct and customer relationship management technology such as Highrise, designed by a company called 37Signals. With software programs and technology such as these available, communication between building contractors and clients is very easy to maintain. The technology that is presently out there helps contractors keep track of the email addresses and other pertinent contact information of their customers; this in turn leads to happier customers.

As you can see, every construction contractor should really consider implementing new mediums like customer relationship management technologies and social media to bring more efficient communication into his or her business.

About Stone Creek Builders

The founder of Stone Creek Builders has been a leading provider of building, remodeling and restoration services for over 20 years. Stone Creek Builders provides general contracting, remodeling, insurance restoration, house lifting, and storm reconstruction services to clients in central and shore regions of New Jersey. Contact us at (732) 566-0395 or visit our website at for more information.

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Mike Bruno
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