Dataium ASI: Chevy Aims for a "Silverado Summer"

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Select models within the truck, compact and sedan segments experienced an increase in auto shopping intensity thanks to incentives.

Dataium
...the conditions for a new utility truck release couldn't be better now – but we were able to see consumers' interests and planned purchases shift well before even June.

Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 2.4% from the previous month.

Dataium predicts the US Retail SAAR in July to be 13.7 million retail units, a 1.5% increase from the previous month.

Across the automotive market, ASI for both compact and sedan segments increased 3% in June, while SUV and truck segments declined 6% and 2% respectively. Rising shopping intensity in the compact and sedan segments was concentrated around the Kia Optima, Volkswagen Jetta, and Hyundai Elantra, thanks to special summer incentives.

The redesigned Chevrolet Silverado benefitted from increased sales in June after an ASI increase observed in May. ASI continued to increase for the Silverado in June, suggesting that the truck will see a second month of strong sales in July. The Silverado is the first domestic vehicle to appear on the ASI Vehicle Top Ten since January.

"The advancement of the Chevy Silverado into the ASI Vehicle Top Ten proves just how ASI can help manufacturers, dealers and advertisers identify opportunities months in advance," said Jason Ezell, President of Dataium. "Our ASI shows that trucks saw a major increase in April, and the Silverado was a segment leader with a 22% increase in shopping intensity. The Silverado kept moving up in June and July, while others in its segment lost the ground they gained in April. As the economy continued to improve and construction picked up at its best pace in months, the conditions for a new utility truck release couldn't be better now – but we were able to see consumers' interests and planned purchases shift well before even June."

Dataium provides data and research on auto shopper/buyer behavior nationally, and by specific makes, models, vehicle segments, and markets. The index has proven to be very accurate in predicting future trends, consumer intent and desire, and promotional media impact on consumer behavior. The national ASI report is available for download at http://www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time in-market behavior, sales forecasting, advertising effectiveness, inventory alignment, digital marketing performance, and website design proficiency.

To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at http://www.dataium.com/contact.

About Dataium, LLC
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index and ASI™ Awards. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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Tarynne Rodney
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July 2013 SAAR ForecastJuly 2013 ASI Top Ten New Vehicles