New York, NY (PRWEB) July 31, 2013
Over the past five to ten years, the life coaching industry has achieved well-deserved legitimacy in society. No longer merely considered glorified "advice-giving" or synonymous with (or inferior to!) standard consulting, life coaching professionals have etched out for themselves a well defined place in corporate and social circles. This has been partially due to governing organizations like the International Coaching Federation (ICF) and modern technology that allows any two people to communicate virtually from anywhere in the world at little to no cost.
National Coach Academy, the web's foremost resource on becoming a life coach, has released The Essential Life Coach, their official guide to breaking into this thriving industry. Throughout its 100+ pages of step-by-step instruction and expert advice, The Essential Life Coach covers important topics such as:
-what is a life coach?
-history of life coaching
-life coach certification
-top coach training programs
-getting hired by a coaching agency
-starting your own life coach business
-marketing your coaching company
-how to attract high-paying clients
Author Kathleen Martin shares her motivation for writing the book: "There is a lot of confusion in the mainstream media concerning what life coaching is all about," she says. "A life coach is not merely a friend, or a consultant, or a trainer, or a confidant--she is all of those things at once. And not just in the general sense, but as a certified professional with expert training in all of these areas and more."
Martin explains, "Life coaching has evolved tremendously from where it stood 10 to 20 years ago. In the pioneering days of the field, life coaches were primarily relegated to the business sector, where busy executives struggled to find balance and sought out professional coaches to steer them in the right direction. Today, all that has changed. You're just as likely to find a life coach advising a budding entrepreneur, or a middle aged professional looking for work-life balance, or even an everyday person looking for spiritual guidance. Life coaching today is much more exciting than it has ever been primarily due to these new environments. Coaches are trained specifically to deal with each of these domains and their advice is highly sought after at the highest levels of industry."
According to market research firm IbisWorld, "[o]ver the next five years, major players in the Life Coaches industry […] are expected to benefit from rising consumer disposable income." This bodes well for professionals looking to enter the life coaching industry, as consumer demand looks to grow over the long term.
The Essential Life Coach can be purchased directly on the National Coach Academy's website. It is priced at $37 and comes with a 100% satisfaction guarantee. It is conveniently delivered in PDF format and comes with free lifetime updates.