Mystery Shopper's Academy Releases "Mystery Shopping Demystified": The Complete Guide to Becoming a Mystery Shopper

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Customer satisfaction remains a top priority for retailers nationwide, and the role of mystery shoppers has never been more crucial. To meet this growing demand for mystery shoppers, Mystery Shopper's Academy has released "Mystery Shopping Demystified," their official guide to breaking into this unique field.

Mystery Shopping has enjoyed a drastic surge of attention over the past 5 years. This has been the result of a number of different factors, not least of which is the renewed interest in supplemental income after the recession. Many Americans are opting to supplement their regular 9-5 jobs with mystery shopping duties on the side, or more drastic yet, take on mystery shopping full time after getting laid off from their once-stable jobs.

Mystery Shopper's Academy, the web's most popular resource for mystery shopping, has released "Mystery Shopping Demystified," their official guide to breaking into this thriving field. The book spans 100+ pages and features dozens of full-color photos that take readers step-by-step to becoming mystery shoppers. The book covers essential topics such as:

-What is a Mystery Shopper?
-Mystery Shopping Training and Certification
-Top Mystery Shopping Firms
-A Day in the Life of a Mystery Shopper
-How to Get Hired
-Improving Your Salary
-Avoiding Scams

Author Beth Williams has been a certified mystery shopper for over 5 years and brings invaluable experience to every page of the guide. "At the beginning of my mystery shopping career, it was strictly part-time and experimental. As I gained experience and started getting better at it, it became a full-time career and 5 years later, I haven't looked back."

She explains, "There is widespread misconception in the public about what a mystery shopper does, and part of my goal in writing this book was to show how mystery shopping is a skilled profession just like any other. In today's consumer-centered business environment, customer satisfaction is at the core of what separates successful companies from faltering ones. Mystery shoppers are crucial to perfecting this essential component of any company."

According to a 2005 report by the Mystery Shopping Providers Association (MSPA), the mystery shopping industry is worth about $600 million. Today, that number is considerably higher as more and more companies seek out professional shoppers. Additionally, companies that took part in the survey reportedly experienced an average growth of 11% per year. In Europe, the trend is only growing as well. The future does indeed look bright for anyone looking to enter this thriving field.

"Mystery Shopping Demystified" can be purchased directly from the Mystery Shopper Academy's website for $37. Each purchase comes with free lifetime updates as well as a 90-day satisfaction guarantee. For added convenience, all copies are delivered immediately via PDF for instant reading.

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