Snapbacks Made Fashionable
(PRWEB) August 02, 2013
There has been a resurgence in the popularity of the snapback hat the past few years, the majority of which were sports team based. Recently more fashionable elements began to creep into the designs, with demand for custom rims and flashy prints. In summer 2012, a small Taipei-based company "HATer" had the idea to create a snapback more focused on these fashionable elements.
Within a six-month span, the hats were featured on popular fashion blog site Hypebeast.com which led to further features on many online magazines worldwide. The company began to gain popularity as well as international collaborations with companies in the UK and Denmark. Many celebrities, models and athletes have been seen wearing and openly supporting the small brand. The small growing company found even more buzz at their booth in the Agenda Tradeshow this past July 25th and 26th in Long Beach, and have now been picked up by over 60 retailers worldwide.