Teachers A Growing Demographic That Needs Reputation Management

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Teachers and administrators have been the fastest growing group needing reputation management according to an internal study.

Sunrise Reputation Management

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Teachers aren't supported by administration or their district when a parent raises an accusation. That's where I jump in and help.

For both businesses and public figures alike, the need for reputation management becomes ever so real in the event of a PR crisis. It only takes one parent or student to complain for a teacher's reputation to be forever tarnished. According to internal data, Brandon Hopkins, owner of Sunrise Reputation states, "Those in education are far and away the quickest growing group that we work with. Years ago, teachers needing reputation management were rare. Today, I talk with a teacher, principal, school board member, or even school district employee who needs help."

Your online presence takes a lot of work and dedication to build, in a same way, those working in education can work for years and build a good reputation to see it tarnished by a statement or accusation that may or may not be true.

Reputation management services that come to the aid of teachers, professors and other educators that have encountered a recent crisis utilize a number of different means to do so. In theory, the idea is to suppress the negative material behind where the public usually searches for information on a company or business. It has been stated that nearly all internet users only frequent the first couple of pages within a search engine's results, for latter pages are deemed non-specific to the query they originally entered. These services have a fine-tuned system of creating positive press to flood over the negative information that has been released about the company. The system can consist of an assortment of press releases, blog posts, posts on social media sites like Twitter and Facebook and other techniques, each painting the client in the most attractive portrayal as possible.

Hopkins says, "I worked in education for 8 years before moving into reputation management. I know teachers and the frustrations they often experience. Teachers aren't supported by administration or their district when a parent raises an accusation. That's where I jump in and help."

With careful strategy, and a thinking-ahead mentality, reputation repair and management companies are able to provide these services to those that need without stepping outside of the ethical boundaries that should be respected. Not to say that all companies work in this manner, but those that know what they are doing and have some sort of integrity are fully capable. It is highly advised that a reputation management company should be on call at all times if your business or public image is currently in good standing.

Brandon Hopkins
673 Harbor Drive
Madera, CA 93637


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