Waterless Company to Begin Social Media 'Perceptions and Realities' Series about No-Water Urinal Systems

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A leading manufacturer of no-water urinals announces the company will begin a series of postings on social media sites addressing the concerns of building owners, managers, facility service providers, and users regarding no-water urinal systems.

Waterless Co, Inc

This is not meant as a promotional program in any way. Our goal is to address perceptions and realities that are impacting the entire [no-water urinal] industry.

A leading manufacturer of no-water urinals announces the company will begin a series of postings on social media sites addressing the concerns of building owners, managers, facility service providers, and users regarding no-water urinal systems.

The series, presented by Waterless Co. and entitled "Perceptions and Realities," will discuss issues facing the entire no-water urinal industry and not focus on one specific manufacturer or product.

"This is not meant as a promotional program in any way," says Klaus Reichardt, CEO and founder of Waterless Co. "Our goal is to address perceptions and realities that are impacting the entire [no-water urinal] industry."

According to Reichardt, in recent years news stories, including many that were widely reported, have surfaced that put no-water urinal systems in a negative light.

"What does not get attention is the fact that thousands of installations have worked well with few, if any, problems for years, if not decades," continues Reichardt.

Reichardt points out that his company has been manufacturing no-water urinal systems for 22 years and other companies have been manufacturing them for five to 10 years.

"Manufacturers would not be in business this long if these products did not perform well or effectively serve end-customers," says Reichardt. "We feel the entire industry has endured a bit of a ‘bum rap’ just because of a few unduly reported bad experiences."

The Perceptions and Realities series will begin later this month with postings on LinkedIn, Facebook, Twitter, and message boards serving a variety of market segments.

"Using social media like this is an experiment for us," says Reichardt. "We are trying to reach out to people as directly as we can about these issues and we thought this would be the best approach."

Waterless Co. is now on Facebook. Visit us at: http://www.facebook.com/waterlessurinal.

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