This is the largest marketing and advertising effort that BMS has ever embarked upon, says BMS president James LaPrade.
Lynchburg, VA (PRWEB) August 09, 2013
Marking their 40th year in business, BMS Direct http://BMSDirectInc.com is strengthening their influence and brand throughout the East Coast and ultimately bringing more recognition of their invoice processing and utility billing services.
Their first step is a newly formed partnership with Forest, Virginia-based Prototype, a marketing firm serving clients across multiple industries throughout the U.S.
“This is the largest marketing and advertising effort that BMS has ever embarked upon,” says BMS president James LaPrade. “Prototype has developed an extensive plan tailored to our needs and designed to increase our brand recognition and customer base throughout the East Coast.”
Prototype is developing two new videos that speak to BMS Directs’ 40 years of service and marketing solutions. These will be leveraged as television ads on BMS’ website and in social media marketing.
Prototype also will work with BMS Direct to launch two new product offerings—Petztrack and Billztrack. These online programs allow municipalities to track pet registration and upgrade to electronic billing for services, eliminating the paperwork of traditional bills and ultimately saving localities and taxpayers money.
In addition, BMS will ramp up its inbound marketing program with a customized package of Prototype’s CEO Services (Customer Engagement Online), including a robust social media campaign along with email marketing. “Online marketing is an essential tool in any successful lead generation campaign today,” says Catherine Varner, vice president of marketing and brand strategy for Prototype. “With this strategic approach to inbound marketing, BMS will ultimately become an industry leader within their online Petztrack and Billztrack software,” says Varner.
About BMS Direct Inc.: Founded in 1973, BMS Direct provides comprehensive invoice processing services and marketing solutions, including: utility billing, medical invoicing, invoice and statement processing, online billing, county billing, (property tax, auto registration, dog tags) bank statements, e-payment and variable data printing. The company is located in Lynchburg Virginia, has more than 45 employees and two production facilities totally more than 90,000 square feet. BMS direct strives to offer its clients the highest quality services available at a reasonable cost. This is achieved by continuously investing in employees, equipment and facilities to stay on the cutting edge of the direct marketing industry.
About Prototype: As the ultimate creative think-tank, Prototype has experts in all relevant marketing verticals. A mid-size, full-service marketing firm, Prototype serves clients with business across the U.S. and internationally. The company offers marketing strategy, graphic design, website development, video and motion graphics, social media strategy and editorial services along with digital publications, custom music, photography and 3-D modeling. They are passionate stewards of their clients’ brands, developing and implementing custom strategies that drive profitable results.