CouProm Announces Tourist Campaign with CTM Media and Affiliation with NYC & Company

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CouProm (http://www.CouProm.com) is pleased to announce its expansion in the New York tourism market through its partnerships with CTM Media and NYC & Company, giving 53 million annual visitors to NYC access to CouProm’s Mobile Application and Debit Card.

To kick off summer in the Big Apple, CouProm, the subscription-based MasterCard/Visa Prepaid Debit Card and mobile app that has attracted 250,000+ U.S. merchants and amassed tens of thousands of paperless discounts and benefits available to its subscribers via its CouProm Network, has introduced a new discovery and savings tool for tourists visiting New York City. Placing its brochures at more than 250 CTM Media location points throughout the city, including many hotels, attractions, all airports and visitor centers, CouProm is giving tourists easy access to the CouProm Network, with savings on everything imaginable, from restaurants and nightclubs to shopping and entertainment – at stores and online. Through its partnerships with CTM Media and NYC & Company, 53 million annual visitors to NYC will have access to CouProm’s Mobile Application and Debit Card.

Every year, New York City is visited by more than 53 million tourists (New York City Tourism: A Model for Success. NYC & Company, June 2013.). "We wanted to give tourists visiting NYC an easy way to stretch their dollars and get what they want, when they want it, where they want it," said Director of Strategic Alliances Elise Colomer. Tourists arriving in New York or any U.S. city can download the CouProm mobile app for free and save money on almost everything to do wherever they are, from dining out at trendy restaurants to shopping at name-brand stores or local merchants, renting a car to visiting an attraction, taking a guided city tour on a boat or bus to getting in at a cool nightclub as a VIP, seeing theater shows and movies to making purchases at pharmacies and grocers. Users can search by category, location, product and service.

By using the CouProm App on their smart phone, a member can find and visit an affiliated local merchant, provide their paperless CouProm, pay with the CouPromCard and…voilà; the user reaps the reward of a discounted price! No more coupons to cut! No more paper to waste! Cardholders can also shop online to receive up to 15% cash back and points on purchases made through the CouProm network.

Access to the CouProm network’s discounts & benefits is free and valid for 30 days. CouProm provides 24/7 concierge support. An upgraded version, which costs $39.99, includes a Visa/MasterCard Prepaid Debit Card (CouPromCard), a $75 restaurant voucher for use at any of our 20,000 affiliated restaurants, and a guided audio tour of the city in English and other languages. U.S. domestic travelers returning home can continue their upgraded subscriptions to the Network for $9.99 a month, receiving access to the discounts and benefits, a monthly $25 restaurant voucher, and cash back and points on their CouPromCard for purchases.

"This is an important milestone in our journey not only to become the leading discounts and benefits hub for tourists visiting any city in the U.S. – where tourists can come to CouProm and easily discover great products and services with unbeatable savings – but also in our quest to provide the travel industry with innovative mobile and financial technology solutions," said CouProm Founder & CEO Yoana Petit.

Tourists interested in downloading the Mobile App can do so @ Apple & Android Stores. For more information about CouProm visit http://www.CouProm.com or call (800) 632-CouProm (2687). Merchants interested in uploading their offers for free to the CouProm Network can do so at http://coupromcard.couprom.com/index.php.

About CouProm

CouProm is a subscription-based prepaid debit card linked to a mobile app and POS system giving members access to real-time paperless discounts & benefits at more than 250,000 affiliated merchants in the United States of America. CouProm delivers advanced payment processing and mobile technology solutions for the Travel & Tourism, Corporate, Social Media and Nonprofit sectors. We help clients maximize their profitability by designing and delivering prepaid debit card, incentive, and loyalty program solutions.

About NYC & Company

NYC & Company is New York City’s official marketing, tourism and partnership organization. Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world. With the launch of major interactive initiatives—including nycgo.com and the Official NYC Information Center—NYC & Company becomes the ultimate resource for visitors and residents to find everything they need about what to do and see in New York City.

About CTM Media Group

Founded in 1983 as Creative Theater Marketing, CTM sought to educate and attract visitors interested in Broadway shows in New York City. After creating an unparalleled distribution network that proactively drove visitor traffic, CTM expanded services to include key New York City attractions and has continued to grow both geographically and through the many additional product offerings. Today, CTM distributes over 128 million brochures each year, performs thousands of service stops each month, maintains over 20 warehouses, and employs over 150 corporate, service, and sales representatives.

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Elise Colomer
ecolomer@couprom.com
917-975-0826
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